ROI

Rishad Tobaccowala, Chief Growth Officer at advertising behemoth Publicis Group, has said “data is available on a much more real-time, granular, and unified basis […]

As a marketer, the biggest challenge you have is quantifying your return on investment (ROI). Afterall, your company is spending large sums of money […]

Healthcare marketers have large quantities of data at their disposal, as well as nuanced insights about customer demographics and psychographics, and strategies for increasing […]

To say we’re in uncharted waters is an understatement. The U.S. and many countries are on lockdown, economies are unstable and citizens are rightfully […]

Long gone are the days of hospitals and health systems relying solely on mailers or running a small television campaign to claim market share. […]

The foundation of a successful media strategy is data. Specifically, it is the ability to look at quantitative information related to the actions within […]

It’s no secret that the legal field is crowded, and standing out among a sea of law firms is challenging. Without a consistent case […]

Big Data is a mixed bag for marketers. On the one hand, it has the capacity to completely transform marketing practices so that they’re […]

Technology has completely transformed the way modern consumers plan for travel. Adventurous globetrotters have the option to take control of their travel plans through […]

The higher education landscape is more competitive than ever, especially with the introduction of virtual learning programs and online courses. In order to stay […]

These days the term data frequently gets thrown around in meetings, emails and articles. We all understand what data is and that it’s used […]

In a fiercely competitive market space, financial service providers must spend money across many marketing channels. Whether you’re a traditional financial business that’s been […]