The Over/Under on Over-the-top (OTT) Advertising, Is it right for you?
The way people watch television is rapidly changing—every year the percentage of people “cutting the cord” on cable TV grows. As viewer behaviors shift, […]
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Optimize Your Law Firm’s Advertising Spend
In today’s world, there are several routes to choose when deciding how to allocate your law firm’s annual marketing budget. From digital to social […]
10 KPIs Every Law Firm Should Track in 2024
KPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can track to monitor performance, including hundreds tailored specifically to law firms.
8 Secrets to Successful Law Firm Marketing
In today’s competitive legal landscape, law firms need to have a well-defined marketing strategy to stand out, achieve their objectives and, well, survive. Every law […]