ROI

Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]

According to the National Restaurant Association, 94 percent of restaurants make charitable contributions, adding up to $3 billion a year in charitable giving from […]

As media buyers, our job is to optimize a client’s marketing budget when purchasing media to ensure the dollars are being placed effectively and […]

Reduce cost per booking by 50% with smart media strategies and advanced analytics. Two of the most critical stats for hotel marketers is how […]

Giveaway campaigns offer an engaging way for businesses in the tourism and travel industry to raise their profiles and attract online followers. To make […]

What is retargeting? In a recent study, the tech company Fastbooking found that the average hotel website conversion rate is 2.2%. In other words, […]

If you’ve read some of our articles on attribution or analytics, you’ll know that we’re extremely focused on ad spend performance and ROI. In […]

The success of every digital advertising campaign is based on metrics in one way or another. There are numerous metrics marketing and advertising companies […]

Now more than ever, sports travel enthusiasts are lacing up their sneakers, packing their foam fingers and planning a trip down sports memory lane. […]

So your digital media campaign is in full swing. Now, what? By taking an analytical, objective look at what is and isn’t working throughout […]

Three marketers walk into a bar. No, it’s not the start of a bad joke, but yet another situation where the conversation inevitably turns […]

THE CHALLENGE Within many industries, the role of the brand is to promote awareness and interest in the product, while letting entities down the […]