A Media Agency – A Law Firm’s Smartest Partner
If a law firm wants to stay ahead of the competition and grow, the right marketing is critical. Therefore, hiring the right media agency […]
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How Law Firms Can Get the Most Out of Local Ad Campaigns
SEO marketing and online ad campaigns are highly competitive among law firms. The keywords can be costly, and visibility can be an arms race […]
Strategies to Build Your Brand’s Media Budget
As media strategist and buyers, we’re asked a lot of questions about how to plan and buy media, along with related topics. Budget is […]
TV is Betting on Sports to Regain Advertising Dominance
With national TV ad sales on pace to fall 2% or more each year through 2022 (according to Magna research), and younger audiences flocking […]
Is annual media buying right for you?
As media buyers, our job is to optimize a client’s marketing budget when purchasing media to ensure the dollars are being placed effectively and […]
Is OTT Right For Your Media Strategy?
What is OTT and can it help promote my brand to my customers? There has been a lot of curiosity surrounding advertising on video […]
Exploring TV As A Primary Healthcare Marketing Channel
Instinct may tell you that the era of television advertising has been replaced by digital marketing, but TV still offers a lucrative venue for […]
“Over the Top” Advertising is the New Normal
With more consumers choosing to cut the cord, digital platforms offer a convenient and customizable way to watch television. Streaming services such as Netflix […]
Verizon Buys Yahoo!, Opens Door For New Marketing Strategies
Unless you’re living under a rock or on a remote island with no internet, you’ve obviously heard about Verizon buying Yahoo! No big deal, right? Just […]
Google’s New Ad Blocker May Be Advertising’s Blessing in Disguise
Google just announced that it will be releasing some changes to its Chrome Internet browser that could fundamentally affect user experience: blocking annoying advertisements. […]
Why You Should Buy Banner Ads
In today’s advertising campaigns, an increasingly larger percent of budgets are being allocated towards online tactics. Digital tactics have long since proved their value, […]
Budgeting Time Is Over
Let’s talk Strategy: Do’s and Don’t for Healthcare Marketing in 2017 Do understand your audience. While you’ll want to connect with everyone to tell […]