media buying

Many healthcare organizations struggle with advertising. Some believe it costs too much. Others feel it doesn’t deliver results. And often, the biggest challenge is […]

For years, marketers have been told that some media “can’t be measured.” TV builds awareness. Billboards drive familiarity. Social creates engagement. Search converts. The […]

Many brands and marketers are missing out on substantial revenue because they’re focusing on the wrong metrics. For years, the conversation has revolved around […]

For personal injury firms, marketing isn’t about “branding” anymore, it’s about growth you can measure. Every dollar needs to show up in the form […]

The way people watch television is rapidly changing—every year the percentage of people “cutting the cord” on cable TV grows. As viewer behaviors shift, […]

In today’s world, there are several routes to choose when deciding how to allocate your law firm’s annual marketing budget. From digital to social […]

Trends in the marketing world are shifting faster than ever, due to abrupt changes from the pandemic to privacy restrictions to innovations in digital […]

In today’s world, there are a number of routes to choose when deciding how to allocate your law firm’s annual marketing budget. From digital […]

When we first launched Roux, linear TV ad buys were pretty straightforward. We had a handful of stations to choose from, and selected ad […]

It is an understatement to say that YouTube has gained more popularity in the last few months. And where there are consumers, advertisers are […]

As a veteran marketer, I experience it all the time. Brands see a competitor in the market doing something, so their curiosity rises. Or […]

These days, the overwhelming majority of people have an internet-connected device in their home, ranging from Smart TV’s, Apple TV’s, devices like FireTV Stick, […]