media buying

As a veteran marketer, I experience it all the time. Brands see a competitor in the market doing something, so their curiosity rises. Or […]

These days, the overwhelming majority of people have an internet-connected device in their home, ranging from Smart TV’s, Apple TV’s, devices like FireTV Stick, […]

Long gone are the days of hospitals and health systems relying solely on mailers or running a small television campaign to claim market share. […]

In today’s world with analytics, real-time tracking, mobile devices, audience segmentation and more, competition for the attention of consumers in each and every industry […]

In a marketing landscape where advertising agencies have become commonplace, the team at Roux is often asked the question, “Why just media?” and “How […]

American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]

It’s no secret that the legal field is crowded, and standing out among a sea of law firms is challenging. Without a consistent case […]

“All good things must come to an end.” It’s an adage that applies to many things in life – lazy weekends, delicious desserts and […]

Ads featuring local car dealerships are a dime a dozen during evening commercial breaks, and long gone are the days of decisions being made […]

What does it mean to go above and beyond in the media world? There are a lot of ways that question could be answered. Is […]

You’re ready to launch a campaign promoting your latest product or newest seasonal offering. You know that the key to getting more eyes and […]

As a casino marketer, you know that the gaming industry is different from any other. You serve a unique breed of consumer and offer […]