Manage The Perfect Healthcare Media Campaign.
Long gone are the days of hospitals and health systems relying solely on mailers or running a small television campaign to claim market share. […]
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media buying
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Advertising: It Doesn’t Have to Be Complicated
In today’s world with analytics, real-time tracking, mobile devices, audience segmentation and more, competition for the attention of consumers in each and every industry […]
Media: It’s What We Do Best
In a marketing landscape where advertising agencies have become commonplace, the team at Roux is often asked the question, “Why just media?” and “How […]
Is OTT advertising a good fit for your business?
American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]
How to Choose the Right Media and Land More Cases for your Law Firm
It’s no secret that the legal field is crowded, and standing out among a sea of law firms is challenging. Without a consistent case […]
Creative Wear-Out: How to Anticipate It and Adjust for Maximum Ad Effectiveness
“All good things must come to an end.” It’s an adage that applies to many things in life – lazy weekends, delicious desserts and […]
Digital for Dealerships: How To Go Beyond TV Commercials
Ads featuring local car dealerships are a dime a dozen during evening commercial breaks, and long gone are the days of decisions being made […]
Going Above and Beyond: What Can Happen When You Think Beyond the Full-Page Ad
What does it mean to go above and beyond in the media world? There are a lot of ways that question could be answered. Is […]
The “Why” Behind Your Media Buy: Three Insights That Should Drive Your Media Strategy
You’re ready to launch a campaign promoting your latest product or newest seasonal offering. You know that the key to getting more eyes and […]
5 Things Every Casino Marketer Needs to Know About Media Buying
As a casino marketer, you know that the gaming industry is different from any other. You serve a unique breed of consumer and offer […]
Geofencing vs. Mobile Device ID Targeting: What’s the Best Tactic for Your Restaurant?
Just as “Location. Location. Location” is an oft-repeated mantra in the real estate business, restaurant marketers know that a prime location is as critical […]
What Data Means & Why It’s So Critical To Your Ad Campaign
These days the term data frequently gets thrown around in meetings, emails and articles. We all understand what data is and that it’s used […]