Marketing

THE CHALLENGE Within many industries, the role of the brand is to promote awareness and interest in the product, while letting entities down the […]

Most law firms strive to know and lower their cost per case (CPC), which is the cost a firm spends to sign a new […]

When it’s time to create or revise your law firm’s online marketing plan, there are many important considerations to make. Sometimes it’s easy to […]

Generational marketing is a widely used strategy within the healthcare industry to help understand and reach your targeted audience. Once you have an understanding […]

Marketing attribution is a term certainly more recognizable now with the growth of “big data” and marketing analytics tools. It is the ability to […]

It is a little too early to hang the stockings, but there’s no better time than the present to consider how you’ll take advantage […]

Each year around this time I have to reflect on a milestone. September marks our founding, back in 1997. So this year is extra […]

Unless you’re living under a rock or on a remote island with no internet, you’ve obviously heard about Verizon buying Yahoo! No big deal, right? Just […]

Sports travel continues to grow despite economic conditions, and why not?  In good times and bad, there are games to be played and team […]

As we navigate through the internet, we create an ever-clearer picture of our personal preferences. The online world has given marketers the ability to […]

These days, the way we plan, travel, and experience a vacation is often centered around the smart phone we hold in the palm of […]

Hospital mission statements may vary slightly from one institution to the next, but each has at least one common goal: a commitment to improving […]