Insights

Marketing

Marketing|Planning|Strategy

Winning The Battle for The Holiday Inbox

It is a little too early to hang the stockings, but there’s no better time than the present to consider how you’ll take advantage […]

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20 Years in Advertising|Advertising|Marketing

Reflecting on 20 Years in Advertising in New Orleans

Each year around this time I have to reflect on a milestone. September marks our founding, back in 1997. So this year is extra […]

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Advertising|Marketing|Strategy|Technology

Verizon Buys Yahoo!, Opens Door For New Marketing Strategies

Unless you’re living under a rock or on a remote island with no internet, you’ve obviously heard about Verizon buying Yahoo! No big deal, right? Just […]

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Marketing|Strategy|Tourism

3 Sports Tourism Marketing Trends You Should Consider Right Now

Sports travel continues to grow despite economic conditions, and why not?  In good times and bad, there are games to be played and team […]

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Analytics|Digital Advertising|Marketing

Keeping Up with Cookies: The Changing World of Marketing Metrics

As we navigate through the internet, we create an ever-clearer picture of our personal preferences. The online world has given marketers the ability to […]

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Audience Analysis|Marketing|Tourism

Who Vs. Where: Keys to a Smart Geographic DMO Marketing Strategy

These days, the way we plan, travel, and experience a vacation is often centered around the smart phone we hold in the palm of […]

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Analytics|Healthcare|Marketing

5 Goals Shared by Successful Hospital Marketers

Hospital mission statements may vary slightly from one institution to the next, but each has at least one common goal: a commitment to improving […]

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Advertising|Marketing|Strategy

How Traditional and Digital Media Work Together to Build Brands

By 1999, an Internet connection was standard in 1 out of 3 American households. As of 2015, 8 out of 10 American adults had […]

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Audience Analysis|Healthcare|Marketing

How To Reach The Unhealthy American

No one wants to be unhealthy, but adopting better eating habits and more active lifestyle choices can be a challenge. Many Americans struggling with […]

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Advertising|Marketing|Social Media

Food and Beverage Worthy of Celebration

I know something was off the moment the alarm clock went off one February morning. Did I leave the stove on? Were my keys […]

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Branding|Marketing

Should Corporations get Involved in Politics?

A new president was inaugurated less than a month ago to lead a very divided nation. It has become quite clear that those divisions […]

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Advertising|Marketing

If You Need Me This Week

If you need me this week I won’t be in the office. In fact I won’t be in the office much this fall. No, I’m […]

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