Optimizing Your Strategy to Maximize Results
After more than two decades in the marketing world, I’ve come to terms with the fact that some ideas work just as planned or […]
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Retail Trends: 2020’s Holiday Season Marketing Trends
As we draw closer to the end of the year, brands are readying their holiday campaigns, looking to draw attention from eager shoppers with […]
Engaging Employees in Your Brand
An integrated marketing strategy goes so much deeper than just billboards and banner ads – the brand’s mission and values need to be felt […]
Celebrating our 200th Blog Post
No one can argue that 2020 has been one of the most chaotic years in modern history. During such times we occasionally look back […]
Are You Making These 3 Healthcare Marketing Mistakes?
Healthcare marketing is constantly changing. Although you’re probably doing many things right, sometimes it helps to survey your marketing landscape for possible mistakes. Fortunately, […]
Resetting Strategies For The Future
In the new world we live in, many marketers and keepers of brands are hitting the reset button on their once beautiful marketing strategies. […]
The Business Conversation of Restarting Your Marketing After a Pause
To say we’re in uncharted waters is an understatement. The U.S. and many countries are on lockdown, economies are unstable and citizens are rightfully […]
Automotive Marketing For Today’s World
Auto dealerships have a wide range of skills under one roof, from customer service, product knowledge, negotiation abilities and more, but they’re rarely ALSO […]
Manage The Perfect Healthcare Media Campaign.
Long gone are the days of hospitals and health systems relying solely on mailers or running a small television campaign to claim market share. […]
How to Reach Your Audience at Different Stages in the Client Journey
Understanding the stages of the client journey prepares you to deliver exactly what your ideal buyer wants at the precise moment he or she […]
How Healthcare Marketers Can Avoid HIPAA Violations
When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable. The privacy rule of the […]
Creative Ways Restaurants Are Using Email Marketing to Pack the House
While social media platforms offer some fun opportunities to connect with diners, you don’t own those platforms. How well your promotions fare depends on […]