5 Goals Shared by Successful Hospital Marketers
Hospital mission statements may vary slightly from one institution to the next, but each has at least one common goal: a commitment to improving […]
Insights
Blog
Read More
How Traditional and Digital Media Work Together to Build Brands
By 1999, an Internet connection was standard in 1 out of 3 American households. As of 2015, 8 out of 10 American adults had […]
Translating Tourism Industry Data into Advertising ROI
For most of us, travel is about adventure, romance, and surprise. It’s an opportunity to cast aside who we are at home and experience […]
5 Simple Advertising Strategies for Law Offices (and everyone else!)
Is your personal injury law firm struggling to adapt to a constantly changing advertising landscape? Use these five strategies to make the most of […]
How To Reach The Unhealthy American
No one wants to be unhealthy, but adopting better eating habits and more active lifestyle choices can be a challenge. Many Americans struggling with […]
Food and Beverage Worthy of Celebration
I know something was off the moment the alarm clock went off one February morning. Did I leave the stove on? Were my keys […]
Ad Campaign Analytics: What Law Firms Need to Know
A winning lawyer often relies on multiple types of evidence to prove his case in court. Hearsay can be helpful as can testimony, but […]
Should Corporations get Involved in Politics?
A new president was inaugurated less than a month ago to lead a very divided nation. It has become quite clear that those divisions […]
Gain Hospital Board Consensus Through Better Data Analytics
Nicholas Copernicus suggested the revolutionary idea that the Earth circled the sun in 1543. His contemporaries quickly rejected the theory. It took 57 more […]
Using Segmented Data to Hyper-Target Tourism Campaigns
A Millennial, a Gen Xer, and a Baby Boomer walk into a swanky hotel bar. They sidle up to the three feet of marble […]
Why You Should Buy Banner Ads
In today’s advertising campaigns, an increasingly larger percent of budgets are being allocated towards online tactics. Digital tactics have long since proved their value, […]
Budgeting Time Is Over
Let’s talk Strategy: Do’s and Don’t for Healthcare Marketing in 2017 Do understand your audience. While you’ll want to connect with everyone to tell […]