How effective is your targeted advertising if your target is on the move?
Why do some media executions fall flat and others have that special something that captures the moment? You have worked hard to create the […]
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The Digital Dilemma
Years ago, with a click of a button, I installed an ad blocker. Seconds later all ads had disappeared from my screen. Websites loaded […]
Learning to Love Landing Pages
As technology continues to improve every day, understanding digital media and taking advantage of the unique opportunities it offers is a necessity for anyone […]
The Digital Native
Today’s digital users have an unlimited amount of information at their fingertips. On average, smartphone users check their phone about every nine minutes. When […]
Mother Nature Doesn’t Knock
In 2005 New Orleans was devastated when Hurricane Katrina hit. In the years since then I’ve naively thought, that if a disaster were to […]
If You Need Me This Week
If you need me this week I won’t be in the office. In fact I won’t be in the office much this fall. No, I’m […]
LinkedIn Gaining Ground
LinkedIn’s Marketing Solutions Team recently announced the official release of its native conversion tracking for Sponsored Content and Text Ads. The new conversion tracking […]
Homogenization of Social Media
Since Snapchat famously turned down Facebooks $3 billion buyout offer in 2013, the picture messaging app has seen a steady climb of success in […]