The Year of Mobile Has Arrived
It seems like for the past five years the industry has been saying, “it’s the year of mobile!” Well, it might finally be here. […]
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“Over the Top” Advertising is the New Normal
With more consumers choosing to cut the cord, digital platforms offer a convenient and customizable way to watch television. Streaming services such as Netflix […]
Net Neutrality Back On The FCC’s Desk
The Federal Communications Commission is drawing up a plan to reverse Obama-era rules that require all internet traffic to be treated equally. Known on […]
Winning The Battle for The Holiday Inbox
It is a little too early to hang the stockings, but there’s no better time than the present to consider how you’ll take advantage […]
Reflecting on 20 Years in Advertising in New Orleans
Each year around this time I have to reflect on a milestone. September marks our founding, back in 1997. So this year is extra […]
20 Years in Advertising: Karron Alford, Visit Baton Rouge
Helping Louisiana’s Capital Reach New Audiences When was the last time you booked a trip? Was it with your family? A group of close […]
How to Use Audience Research to Make Better Advertising Decisions
It can be a struggle to keep up with how consumers think, feel and behave. As marketers and communicators, it is essential to research […]
20 Years in Advertising: Candice Marti, LPHI
Have you ever seen one of those large banners plastered across the side of a building and wondered how it got there? Well, in […]
Improving International Marketing Messaging
Last week, myself and a few members of the Roux. team attended LTPA’s LT. Governor’s Summit. It was a week full of informative breakout […]
See Ya Later Alligator: Roux Tours Bayou Lafitte
Recently, for one of our team building exercises, we went on an air boat swamp tour of Bayou Lafitte and the main attraction of […]
20 Years in Advertising: Shelly Leeke, Shelly Leeke Law Firm, LLC
When Shelly Leeke decided to make the move from New Orleans to Charleston, it was a smooth transition. If New Orleans had a beloved […]
Verizon Buys Yahoo!, Opens Door For New Marketing Strategies
Unless you’re living under a rock or on a remote island with no internet, you’ve obviously heard about Verizon buying Yahoo! No big deal, right? Just […]