20 Years in Advertising: Karron Alford, Visit Baton Rouge
Helping Louisiana’s Capital Reach New Audiences When was the last time you booked a trip? Was it with your family? A group of close […]
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How to Use Audience Research to Make Better Advertising Decisions
It can be a struggle to keep up with how consumers think, feel and behave. As marketers and communicators, it is essential to research […]
20 Years in Advertising: Candice Marti, LPHI
Have you ever seen one of those large banners plastered across the side of a building and wondered how it got there? Well, in […]
Improving International Marketing Messaging
Last week, myself and a few members of the Roux. team attended LTPA’s LT. Governor’s Summit. It was a week full of informative breakout […]
See Ya Later Alligator: Roux Tours Bayou Lafitte
Recently, for one of our team building exercises, we went on an air boat swamp tour of Bayou Lafitte and the main attraction of […]
20 Years in Advertising: Shelly Leeke, Shelly Leeke Law Firm, LLC
When Shelly Leeke decided to make the move from New Orleans to Charleston, it was a smooth transition. If New Orleans had a beloved […]
Verizon Buys Yahoo!, Opens Door For New Marketing Strategies
Unless you’re living under a rock or on a remote island with no internet, you’ve obviously heard about Verizon buying Yahoo! No big deal, right? Just […]
20 Years in Advertising: Christine Albert, LCMC Health
2017 marks Roux’s 20th anniversary as an advertising agency in New Orleans. In celebration of this occasion, we sat down with our clients, […]
Reinforce Your Ad Campaign in 6 Seconds
Q: How do you get a generation of content consumers who demand immediacy, relevance, and bite-sized information to remember your 30-second commercial? A: You […]
Google’s New Ad Blocker May Be Advertising’s Blessing in Disguise
Google just announced that it will be releasing some changes to its Chrome Internet browser that could fundamentally affect user experience: blocking annoying advertisements. […]
3 Sports Tourism Marketing Trends You Should Consider Right Now
Sports travel continues to grow despite economic conditions, and why not? In good times and bad, there are games to be played and team […]
Making an Advertising Agency Better: Takeaways from 4A’s Forum
A perk of membership in the 4A’s (American Association of Advertising Agencies) is the Forum Program. Built around the heads of 10-18 agencies from […]