Why Media Strategy Matters
Too often people jump steps in life, and rush to the finish line. While reaching the finish line is fun and brings a sense […]
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Tourism Tips to Create Memorable Messaging for Travelers
You’ve conducted the research on your target market, and you’ve used the data to create a smart marketing strategy. Now it’s time to craft […]
A Media Agency – A Law Firm’s Smartest Partner
If a law firm wants to stay ahead of the competition and grow, the right marketing is critical. Therefore, hiring the right media agency […]
The 3 P’s – What’s New At Roux
Roux turns 23 this year. Although it’s not exactly an exciting or memorable milestone in theory, it’s what’s behind it that matters most. The […]
Building Tomorrow’s Media Team
If you look at my bio, you’ll see that I have degrees from both Loyola University and Tulane University. I hold both schools in […]
Make the Most of Customer Experience in Your Business’s Advertising
The key to your business’ success isn’t in advertising; it’s in how your business makes customers feel. A positive customer experience powerfully drives word-of-mouth […]
Strategies to Build Your Brand’s Media Budget
As media strategist and buyers, we’re asked a lot of questions about how to plan and buy media, along with related topics. Budget is […]
What Financial Service Providers Should Know About Marketing Attribution
In a fiercely competitive market space, financial service providers must spend money across many marketing channels. Whether you’re a traditional financial business that’s been […]
What Marketers Can Learn from Personalization in the Auto Industry
60% of automotive searches come from a mobile device. Just like many industries today, buying an item like a car happens at multiple moments […]
Local Restaurants, It’s Time to Dive in the Digital Ocean
I’m sure by now you’ve already scrolled through hundreds of pictures and videos of food and restaurants in your Facebook, Instagram, Twitter or YouTube […]
Using Psychographics to Successfully Target Your Audience
Media planning and buying was originally built on demographics. Buys were rooted in specific audiences, like “Adults ages 25-54” or “Women ages 18+.” Although […]
Four Things to Consider When Selecting A Dashboard System
If you’re a marketer, the most fundamental responsibility you have is to move the proverbial needle–sell a widget, book a hotel room or change […]