marketing strategy

Casino floor gamblers are aging out.  In April 2019, Spectrum Gaming Group prepared their Comprehensive Gaming Industry Analysis for the State of Louisiana. One […]

As a Facebook Marketing Partner, the Roux team is a member of a global community of specialists known for excellent service and technical skills. […]

The world of digital advertising changes rapidly. Every day there are new technologies and opportunities that enhance how brands speak and interact with target […]

What does it mean to go above and beyond in the media world? There are a lot of ways that question could be answered. Is […]

Few people understand the power of a compelling story better than a lawyer. Whether you’re delivering a closing argument to a jury or negotiating […]

Website analytics can tell you about your site’s traffic, bounce rate and unique visitors, among other things. They reveal the effectiveness (or ineffectiveness) of […]

As a casino marketer, you know that the gaming industry is different from any other. You serve a unique breed of consumer and offer […]

The higher education landscape is more competitive than ever, especially with the introduction of virtual learning programs and online courses. In order to stay […]

In the 21st Century, business is booming. The field of opportunity is broader than it’s ever been. The cost to gain entry is lower, […]

A traveler starts getting the itch to visit a new destination. He begins to picture a tropical locale, asks friends for recommendations, and starts […]

Launching a new brand and identity for a well-known organization is never simple or easy. Recently, the team at Roux played a major role […]

We’d all like to believe we make important decisions using logic, but even this belief tells a story about emotion. In our society, we […]