Improving International Marketing Messaging
Last week, myself and a few members of the Roux. team attended LTPA’s LT. Governor’s Summit. It was a week full of informative breakout […]
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20 Years in Advertising: Shelly Leeke, Shelly Leeke Law Firm, LLC
When Shelly Leeke decided to make the move from New Orleans to Charleston, it was a smooth transition. If New Orleans had a beloved […]
Verizon Buys Yahoo!, Opens Door For New Marketing Strategies
Unless you’re living under a rock or on a remote island with no internet, you’ve obviously heard about Verizon buying Yahoo! No big deal, right? Just […]
20 Years in Advertising: Christine Albert, LCMC Health
2017 marks Roux’s 20th anniversary as an advertising agency in New Orleans. In celebration of this occasion, we sat down with our clients, […]
3 Sports Tourism Marketing Trends You Should Consider Right Now
Sports travel continues to grow despite economic conditions, and why not? In good times and bad, there are games to be played and team […]
Making an Advertising Agency Better: Takeaways from 4A’s Forum
A perk of membership in the 4A’s (American Association of Advertising Agencies) is the Forum Program. Built around the heads of 10-18 agencies from […]
Working With Tai Pei: Insight from an Intern
Written by Jack Niemeyer, Roux media planning intern. I thought I was more than prepared for the professional world, but it was not until […]
Who Vs. Where: Keys to a Smart Geographic DMO Marketing Strategy
These days, the way we plan, travel, and experience a vacation is often centered around the smart phone we hold in the palm of […]
Q&A with Eric Morgan: Shifting Trends in Advertising Over 20 Years
Q: Roux launched exactly two decades ago this year. What’s been the most surprising shift in advertising since those early days? Somewhere along […]
Don’t Disrespect the Power of Video Game Branding
For years, video games have been viewed as a waste of time. Gamers were constantly portrayed as anti-social nerds who live in their parent’s […]
Meaningful Metrics for Tourism Marketers
At Roux, we’ve leveraged more than 30 innovative audience analysis tools and decades of experience to manage over $48 Million in successful media placement […]
5 Goals Shared by Successful Hospital Marketers
Hospital mission statements may vary slightly from one institution to the next, but each has at least one common goal: a commitment to improving […]