marketing strategy

A perk of membership in the 4A’s (American Association of Advertising Agencies) is the Forum Program. Built around the heads of 10-18 agencies from […]

Written by Jack Niemeyer, Roux  media planning intern. I thought I was more than prepared for the professional world, but it was not until […]

These days, the way we plan, travel, and experience a vacation is often centered around the smart phone we hold in the palm of […]

  Q: Roux launched exactly two decades ago this year. What’s been the most surprising shift in advertising since those early days? Somewhere along […]

For years, video games have been viewed as a waste of time. Gamers were constantly portrayed as anti-social nerds who live in their parent’s […]

At Roux, we’ve leveraged more than 30 innovative audience analysis tools and decades of experience to manage over $48 Million in successful media placement […]

Hospital mission statements may vary slightly from one institution to the next, but each has at least one common goal: a commitment to improving […]

Is your personal injury law firm struggling to adapt to a constantly changing advertising landscape? Use these five strategies to make the most of […]

No one wants to be unhealthy, but adopting better eating habits and more active lifestyle choices can be a challenge. Many Americans struggling with […]

A new president was inaugurated less than a month ago to lead a very divided nation. It has become quite clear that those divisions […]

Nicholas Copernicus suggested the revolutionary idea that the Earth circled the sun in 1543. His contemporaries quickly rejected the theory. It took 57 more […]

A Millennial, a Gen Xer, and a Baby Boomer walk into a swanky hotel bar. They sidle up to the three feet of marble […]