marketing strategy

While podcasts are nothing new, over the past couple years their popularity has been skyrocketing. All indicators point towards significant growth in the near […]

Have you ever taken inventory of the number of apps you use in a week? I came up with about twenty off the top […]

As a Digital Media Planner, it’s my job to ensure that our clients are getting the most from their advertising spend. For years, everyone […]

During the holiday season, how do you reach your audience without getting lost in the noise? Are you looking to advertise to a single, […]

“I want to advertise our new product and I have $12,000. Is that enough?” In 2016, with tight budgets, growing costs and shrinking margins, […]

Years ago, with a click of a button, I installed an ad blocker. Seconds later all ads had disappeared from my screen. Websites loaded […]

As technology continues to improve every day, understanding digital media and taking advantage of the unique opportunities it offers is a necessity for anyone […]

Today’s digital users have an unlimited amount of information at their fingertips. On average, smartphone users check their phone about every nine minutes. When […]

In 2005 New Orleans was devastated when Hurricane Katrina hit. In the years since then I’ve naively thought, that if a disaster were to […]

If you need me this week I won’t be in the office. In fact I won’t be in the office much this fall. No, I’m […]

LinkedIn’s Marketing Solutions Team recently announced the official release of its native conversion tracking for Sponsored Content and Text Ads. The new conversion tracking […]

Since Snapchat famously turned down Facebooks $3 billion buyout offer in 2013, the picture messaging app has seen a steady climb of success in […]