Tag

marketing strategy

Advertising|Law|Strategy

5 Simple Advertising Strategies for Law Offices (and everyone else!)

Is your personal injury law firm struggling to adapt to a constantly changing advertising landscape? Use these five strategies to make the most of […]

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Audience Analysis|Healthcare|Marketing

How To Reach The Unhealthy American

No one wants to be unhealthy, but adopting better eating habits and more active lifestyle choices can be a challenge. Many Americans struggling with […]

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Branding|Marketing

Should Corporations get Involved in Politics?

A new president was inaugurated less than a month ago to lead a very divided nation. It has become quite clear that those divisions […]

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Analytics|Healthcare|Strategy

Gain Hospital Board Consensus Through Better Data Analytics

Nicholas Copernicus suggested the revolutionary idea that the Earth circled the sun in 1543. His contemporaries quickly rejected the theory. It took 57 more […]

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Advertising|Analytics|Audience Analysis

Using Segmented Data to Hyper-Target Tourism Campaigns

A Millennial, a Gen Xer, and a Baby Boomer walk into a swanky hotel bar. They sidle up to the three feet of marble […]

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Advertising|Analytics|Digital Advertising

Planning For Podcasts

While podcasts are nothing new, over the past couple years their popularity has been skyrocketing. All indicators point towards significant growth in the near […]

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Strategy|Technology

Taking Care of Business- There’s an App for That

Have you ever taken inventory of the number of apps you use in a week? I came up with about twenty off the top […]

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Analytics|Digital Advertising|Strategy

Focused On Feet

As a Digital Media Planner, it’s my job to ensure that our clients are getting the most from their advertising spend. For years, everyone […]

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Audience Analysis|Digital Advertising|Social Media|Strategy

Tis The Season

During the holiday season, how do you reach your audience without getting lost in the noise? Are you looking to advertise to a single, […]

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Advertising|Social Media|Strategy

Champagne taste on a beer budget? No problem.

“I want to advertise our new product and I have $12,000. Is that enough?” In 2016, with tight budgets, growing costs and shrinking margins, […]

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Digital Advertising|Technology

The Digital Dilemma

Years ago, with a click of a button, I installed an ad blocker. Seconds later all ads had disappeared from my screen. Websites loaded […]

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Digital Advertising

Learning to Love Landing Pages

As technology continues to improve every day, understanding digital media and taking advantage of the unique opportunities it offers is a necessity for anyone […]

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