marketing strategy

When it’s time to create or revise your law firm’s online marketing plan, there are many important considerations to make. Sometimes it’s easy to […]

A recent article by M&C Saatchi’s Giles Hedger made a point that made me think of the founding of Roux and Eric Morgan’s leap […]

Mardi Gras in New Orleans is nothing like you have ever experienced. For those of you in the dark, Carnival season starts on Twelfth […]

Generational marketing is a widely used strategy within the healthcare industry to help understand and reach your targeted audience. Once you have an understanding […]

The Consumer Electronics Show (CES) has come and gone. Presented by the Consumer Technology Association, CES is a place where all the brilliant minds […]

Thank you. Those two words conjure up all kinds of positive emotions. Showing appreciation comes in many forms, from the thank you note to […]

It seems like for the past five years the industry has been saying, “it’s the year of mobile!” Well, it might finally be here. […]

The Federal Communications Commission is drawing up a plan to reverse Obama-era rules that require all internet traffic to be treated equally. Known on […]

It is a little too early to hang the stockings, but there’s no better time than the present to consider how you’ll take advantage […]

Helping Louisiana’s Capital Reach New Audiences When was the last time you booked a trip? Was it with your family? A group of close […]

It can be a struggle to keep up with how consumers think, feel and behave. As marketers and communicators, it is essential to research […]

Have you ever seen one of those large banners plastered across the side of a building and wondered how it got there? Well, in […]