What Data Means & Why It’s So Critical To Your Ad Campaign
These days the term data frequently gets thrown around in meetings, emails and articles. We all understand what data is and that it’s used […]
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Reaching Consumers Through Emotional Marketing
We’d all like to believe we make important decisions using logic, but even this belief tells a story about emotion. In our society, we […]
Why Media Strategy Matters
Too often people jump steps in life, and rush to the finish line. While reaching the finish line is fun and brings a sense […]
Creative Ways Restaurants Are Using Email Marketing to Pack the House
While social media platforms offer some fun opportunities to connect with diners, you don’t own those platforms. How well your promotions fare depends on […]
Tourism Tips to Create Memorable Messaging for Travelers
You’ve conducted the research on your target market, and you’ve used the data to create a smart marketing strategy. Now it’s time to craft […]
A Media Agency – A Law Firm’s Smartest Partner
If a law firm wants to stay ahead of the competition and grow, the right marketing is critical. Therefore, hiring the right media agency […]
The 3 P’s – What’s New At Roux
Roux turns 23 this year. Although it’s not exactly an exciting or memorable milestone in theory, it’s what’s behind it that matters most. The […]
Marketing Technology: The Next Screen
As the way people get information and entertainment evolves, so too has the vernacular that marketers use to describe that process. Case in point, […]
How Law Firms Can Get the Most Out of Local Ad Campaigns
SEO marketing and online ad campaigns are highly competitive among law firms. The keywords can be costly, and visibility can be an arms race […]
Building Tomorrow’s Media Team
If you look at my bio, you’ll see that I have degrees from both Loyola University and Tulane University. I hold both schools in […]
Make the Most of Customer Experience in Your Business’s Advertising
The key to your business’ success isn’t in advertising; it’s in how your business makes customers feel. A positive customer experience powerfully drives word-of-mouth […]
Strategies to Build Your Brand’s Media Budget
As media strategist and buyers, we’re asked a lot of questions about how to plan and buy media, along with related topics. Budget is […]