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Healthcare|Marketing

How Healthcare Marketers Can Avoid HIPAA Violations

When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable.  The privacy rule of the […]

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Advertising|Media Strategy

Creative Wear-Out: How to Anticipate It and Adjust for Maximum Ad Effectiveness

“All good things must come to an end.” It’s an adage that applies to many things in life – lazy weekends, delicious desserts and […]

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Automotive|Digital Advertising

Digital for Dealerships: How To Go Beyond TV Commercials

Ads featuring local car dealerships are a dime a dozen during evening commercial breaks, and long gone are the days of decisions being made […]

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Analytics

Predictive Analytics: A Game Changer for Today’s Marketer

Big Data is a mixed bag for marketers. On the one hand, it has the capacity to completely transform marketing practices so that they’re […]

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Gaming

How Casinos Are Attracting a New Generation of Gamblers

Casino floor gamblers are aging out.  In April 2019, Spectrum Gaming Group prepared their Comprehensive Gaming Industry Analysis for the State of Louisiana. One […]

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Branding|Digital Advertising|Social Media

3 Brand-Building Best Practices from a Facebook Marketing Partner

As a Facebook Marketing Partner, the Roux team is a member of a global community of specialists known for excellent service and technical skills. […]

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Digital Advertising|Social Media

An Ad Isn’t Enough: Why Your Social Media Content Should Complement Your Digital Ad Strategy

The world of digital advertising changes rapidly. Every day there are new technologies and opportunities that enhance how brands speak and interact with target […]

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Digital Advertising|Restaurant

6 Ways to Help Your Target Customer Find Your Restaurant Online

It can take more than a year for a restaurateur to see a profit, and in that year, more restaurants are cropping up on […]

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Audience Analysis

Get to Know Your Target Audience on a Deeper Level with These 4 Steps

We hate to break it to you. Your target audience cannot be “everyone.” As much as many business owners would love to believe that […]

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Digital Advertising|Strategy|Tourism

Improve Your Travel Bookings With These 5 Data-driven Tactics

Technology has completely transformed the way modern consumers plan for travel. Adventurous globetrotters have the option to take control of their travel plans through […]

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Advertising|Strategy|Tourism

Going Above and Beyond: What Can Happen When You Think Beyond the Full-Page Ad

What does it mean to go above and beyond in the media world? There are a lot of ways that question could be answered. Is […]

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Law

Storytelling: A Powerful Tactic for Legal Marketing

Few people understand the power of a compelling story better than a lawyer. Whether you’re delivering a closing argument to a jury or negotiating […]

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