What Do You Buy During A Pandemic?
In a matter of days during March 2020, the U.S. changed in so many ways – employment rates tanked, businesses shuttered, schools kicked students […]
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Is Connected TV In The Right Spot On Your Media Plan?
These days, the overwhelming majority of people have an internet-connected device in their home, ranging from Smart TV’s, Apple TV’s, devices like FireTV Stick, […]
Cross-Channel Strategy
One of the biggest tasks a marketer is faced with is creating a seamless communication experience between their product’s message and their desired audience. […]
Audience Data Enrichment via Location
Geolocation is not only about pinpointing potential customers on a map and delivering them relevant content. It can be used as a research tool, […]
Overcome the WFH Impact on IP Address Targeting
Today’s hyper-focused audience segmentation, combined with client audiences that are highly specialized (e.g.: a title or role), has led to yet another evolution in […]
Using The Customer Journey For Your Brand’s Benefit
Marketers have the specific task of not only predicting customer behavior but influencing it along the way. This means you need to have a […]
Two Areas of Marketing Every Brand Should Be Asking About
The definition of a media agency has changed dramatically over the last few decades, and no longer is media planning and buying the sole […]
Restaurant Marketing Reboot: Incorporating New Messaging
As businesses open their doors and adjust to social distancing, many restaurants are having to re-organize their marketing toolkits to meet today’s new needs. […]
How Insight Drives Strategy
In The Power Of Habit, Charles Duhigg provides a great understanding into how habits are formed, or even broken. Through a Cue, a Routine […]
Auto Marketing: Making the Digital Shift
With in-person sales limited across the board, the automotive industry has taken one of the hardest hits throughout our current economic challenge. As car […]
Four Ways To Hone Your Analytics & Attribution Systems
As a marketer, the biggest challenge you have is quantifying your return on investment (ROI). Afterall, your company is spending large sums of money […]
A Casino’s Five Target Audiences
As I’m sheltering in place, my social media pages remind me of exotic destinations and exciting travel adventures. I slip into a reminiscent state […]