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Auto dealerships have a wide range of skills under one roof, from customer service, product knowledge, negotiation abilities and more, but they’re rarely ALSO […]

It’s challenging to scroll through your favorite marketing website or daily e-newsletters without coming across the topic of 5G. Many refer to it as […]

With rapid changes in today’s travel industry, marketers need to move faster and more strategically to reach new and existing customers. In the travel […]

Long gone are the days of hospitals and health systems relying solely on mailers or running a small television campaign to claim market share. […]

The foundation of a successful media strategy is data. Specifically, it is the ability to look at quantitative information related to the actions within […]

Part of understanding which audience your law firm should target is knowing which types of people are more likely to call a personal injury […]

In today’s world with analytics, real-time tracking, mobile devices, audience segmentation and more, competition for the attention of consumers in each and every industry […]

In a marketing landscape where advertising agencies have become commonplace, the team at Roux is often asked the question, “Why just media?” and “How […]

Technology is a double-sided cleaver. On the one hand, POS systems, CRMs, and loyalty program apps simplify a number of operations for busy restaurateurs. […]

Understanding the stages of the client journey prepares you to deliver exactly what your ideal buyer wants at the precise moment he or she […]

American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]

It’s no secret that the legal field is crowded, and standing out among a sea of law firms is challenging. Without a consistent case […]