The Crystal Ball of Digital Marketing
What if I told you there is a crystal ball for how your digital marketing will perform? A way to look into the future […]
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How Healthcare Marketers Improve Operational Efficiency
Healthcare marketers have large quantities of data at their disposal, as well as nuanced insights about customer demographics and psychographics, and strategies for increasing […]
Content Marketing: An alternative to standard digital ad units
If I were to ask you to list all the ways to use the internet to promote a brand’s offerings, I trust you could […]
How To Refocus Your Healthcare Strategy
Almost overnight, the state of the world has quickly changed right before our eyes. Along with seeking news from our typical sources, we’ve been […]
Changes In Consumer Media, Brought To You By COVID-19
As a father and a business owner, what COVID-19 has done to life is nothing short of amazing. Like many people, my wife and […]
The Business Conversation of Restarting Your Marketing After a Pause
To say we’re in uncharted waters is an understatement. The U.S. and many countries are on lockdown, economies are unstable and citizens are rightfully […]
Do Your Audience Segmentations Look Like This?
As a team of media strategist and planners, Roux provides clients with insight on their current and prospective customers. As you will read below, […]
Automotive Marketing For Today’s World
Auto dealerships have a wide range of skills under one roof, from customer service, product knowledge, negotiation abilities and more, but they’re rarely ALSO […]
What Does The Future Look Like With 5G?
It’s challenging to scroll through your favorite marketing website or daily e-newsletters without coming across the topic of 5G. Many refer to it as […]
Connecting The Value Of Social Media Marketing To Potential Travelers.
With rapid changes in today’s travel industry, marketers need to move faster and more strategically to reach new and existing customers. In the travel […]
Manage The Perfect Healthcare Media Campaign.
Long gone are the days of hospitals and health systems relying solely on mailers or running a small television campaign to claim market share. […]
Are You Measuring The Right Metrics At The Right Stage?
The foundation of a successful media strategy is data. Specifically, it is the ability to look at quantitative information related to the actions within […]