KPIs (Key Performance Indicators) are the caped crusaders of the business world, guiding companies towards success one data point at a time. There are thousands of potential KPIs businesses can track to monitor performance, including hundreds tailored specifically to law firms.
In today’s competitive legal landscape, law firms need to have a well-defined marketing strategy to stand out, achieve their objectives and, well, survive. Every law […]
As one-year ends and another begins, law firms commonly wrap up the year’s financials and evaluate their numbers. But numbers only tell one part of the story.
WHAT IS PREDICTIVE MODELING For a few decades, accountability has been on the tip of tongues of every brand marketer and ad agency client. […]
In today’s world, there are a number of routes to choose when deciding how to allocate your law firm’s annual marketing budget. From digital […]
It’s no secret that the legal marketing field is crowded, therefore standing out among a sea of law firms is challenging. Marketing is one […]
When it comes to consumer packaged goods (CPG), brands are constantly fighting for space in the hearts, minds and shopping carts of consumers. With […]
After more than two decades in the marketing world, I’ve come to terms with the fact that some ideas work just as planned or […]
If you’ve followed along with our blog, you’re familiar with how much we rely on data. It informs media strategy, tells us who your […]
With the passing of Labor Day, most turn their attention to the end of summer and the excitement that fall brings. In the media […]
Rishad Tobaccowala, Chief Growth Officer at advertising behemoth Publicis Group, has said “data is available on a much more real-time, granular, and unified basis […]
As a marketer, the biggest challenge you have is quantifying your return on investment (ROI). Afterall, your company is spending large sums of money […]