marketing

For personal injury firms, marketing isn’t about “branding” anymore, it’s about growth you can measure. Every dollar needs to show up in the form […]

At the end of the day, people do business with brands they know, like and trust. That sentiment is the driving force behind advertising […]

Healthcare marketing is constantly changing. Although you’re probably doing many things right, sometimes it helps to survey your marketing landscape for possible mistakes. Fortunately, […]

When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable.  The privacy rule of the […]

“All good things must come to an end.” It’s an adage that applies to many things in life – lazy weekends, delicious desserts and […]

We hate to break it to you. Your target audience cannot be “everyone.” As much as many business owners would love to believe that […]

Few people understand the power of a compelling story better than a lawyer. Whether you’re delivering a closing argument to a jury or negotiating […]

Nothing is more critical to a financial company than the trust of its clients. Without that key ingredient, it’s impossible to build, much less […]

In marketing, the buyer’s journey encompasses the steps a consumer takes leading up to a purchase. Each stage of the buyer’s journey constitutes different […]

Just as “Location. Location. Location” is an oft-repeated mantra in the real estate business, restaurant marketers know that a prime location is as critical […]

We’d all like to believe we make important decisions using logic, but even this belief tells a story about emotion. In our society, we […]

Having given my share of presentations on millennials over the last few years, I thought I’d outline a few interesting points on the group. […]