20 Years in Advertising: Christine Albert, LCMC Health
2017 marks Roux’s 20th anniversary as an advertising agency in New Orleans. In celebration of this occasion, we sat down with our clients, […]
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Reinforce Your Ad Campaign in 6 Seconds
Q: How do you get a generation of content consumers who demand immediacy, relevance, and bite-sized information to remember your 30-second commercial? A: You […]
Google’s New Ad Blocker May Be Advertising’s Blessing in Disguise
Google just announced that it will be releasing some changes to its Chrome Internet browser that could fundamentally affect user experience: blocking annoying advertisements. […]
3 Sports Tourism Marketing Trends You Should Consider Right Now
Sports travel continues to grow despite economic conditions, and why not? In good times and bad, there are games to be played and team […]
Making an Advertising Agency Better: Takeaways from 4A’s Forum
A perk of membership in the 4A’s (American Association of Advertising Agencies) is the Forum Program. Built around the heads of 10-18 agencies from […]
Who Vs. Where: Keys to a Smart Geographic DMO Marketing Strategy
These days, the way we plan, travel, and experience a vacation is often centered around the smart phone we hold in the palm of […]
Q&A with Eric Morgan: Shifting Trends in Advertising Over 20 Years
Q: Roux launched exactly two decades ago this year. What’s been the most surprising shift in advertising since those early days? Somewhere along […]
Facebook: The Key To Festival Success
Spring is festival season in New Orleans. The weather is warm and sunny, without the heavy humidity that settles over New Orleans for the […]
5 Goals Shared by Successful Hospital Marketers
Hospital mission statements may vary slightly from one institution to the next, but each has at least one common goal: a commitment to improving […]
How Traditional and Digital Media Work Together to Build Brands
By 1999, an Internet connection was standard in 1 out of 3 American households. As of 2015, 8 out of 10 American adults had […]
Translating Tourism Industry Data into Advertising ROI
For most of us, travel is about adventure, romance, and surprise. It’s an opportunity to cast aside who we are at home and experience […]
5 Simple Advertising Strategies for Law Offices (and everyone else!)
Is your personal injury law firm struggling to adapt to a constantly changing advertising landscape? Use these five strategies to make the most of […]