Optimizing Your Digital Campaign
So your digital media campaign is in full swing. Now, what? By taking an analytical, objective look at what is and isn’t working throughout […]
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Patients and Caregivers: How Audiences Drive Campaign Decisions
As baby boomers age, the number of caregivers will continue to increase. It is estimated that caregivers are expected to exceed 45 million by […]
Use Your Media to Make the Most of Trade Shows
Exhibiting at trade shows, expos, conventions and fairs are uniquely personal experiences. These events give you a special opportunity to spend time with your […]
How to Create an Emotional Connection With Your Audience, and Why You Should
Most companies in the healthcare industry understand the importance of building their brand. But many also struggle to build it. The best media agencies […]
YouTube Targets Millennials by Offering an Inexpensive Alternative to Cable
YouTube recently released its new Internet-based live TV app for $39.99 per month that allows viewers to watch network TV live on their laptop, […]
The Evolution of Audience Engagement, As Seen During the 2018 Olympics
The 2018 Winter Olympics ended with a closing ceremony that exceeded expectations. The ceremonies combined traditional elements of Korean culture with modern K-pop performances […]
5 Hospital Marketing Trends to Look for in 2018
Marketing trends come and go in any industry, but it’s still important to stay on top of them so you don’t fall behind the […]
How to Lower Your Law Firm’s Cost Per Case (Checklist Included)
Most law firms strive to know and lower their cost per case (CPC), which is the cost a firm spends to sign a new […]
First Steps in Building Your Law Firm’s Online Marketing Plan
When it’s time to create or revise your law firm’s online marketing plan, there are many important considerations to make. Sometimes it’s easy to […]
How to Reach Baby Boomers with Generational Marketing
Generational marketing is a widely used strategy within the healthcare industry to help understand and reach your targeted audience. Once you have an understanding […]
Tracing the Path from Ad to Purchase (Marketing Attribution Case Study)
Marketing attribution is a term certainly more recognizable now with the growth of “big data” and marketing analytics tools. It is the ability to […]
“Over the Top” Advertising is the New Normal
With more consumers choosing to cut the cord, digital platforms offer a convenient and customizable way to watch television. Streaming services such as Netflix […]