Is OTT advertising a good fit for your business?
American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]
American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]
Big Data is a mixed bag for marketers. On the one hand, it has the capacity to completely transform marketing practices so that they’re […]
The world of digital advertising changes rapidly. Every day there are new technologies and opportunities that enhance how brands speak and interact with target […]
What does it mean to go above and beyond in the media world? There are a lot of ways that question could be answered. Is […]
The higher education landscape is more competitive than ever, especially with the introduction of virtual learning programs and online courses. In order to stay […]
In the 21st Century, business is booming. The field of opportunity is broader than it’s ever been. The cost to gain entry is lower, […]
Just as “Location. Location. Location” is an oft-repeated mantra in the real estate business, restaurant marketers know that a prime location is as critical […]
The label “consumer” characterizes complex humans based on one particular aspect of their personality: what they consume. A more critical question for marketers is: […]
Launching a new brand and identity for a well-known organization is never simple or easy. Recently, the team at Roux played a major role […]
The healthcare industry is highly competitive, especially when it comes to gaining online visibility. Consumers are inundated with articles from healthcare websites like WebMD, […]
Too often people jump steps in life, and rush to the finish line. While reaching the finish line is fun and brings a sense […]
You’ve conducted the research on your target market, and you’ve used the data to create a smart marketing strategy. Now it’s time to craft […]