advertising strategy

The time between a patient’s first exposure to your healthcare brand and the moment they decide to book an appointment is far from empty […]

The hospitality industry isn’t evolving slowly. It’s shifting fast. Technology is changing how brands operate. Traveler expectations are rising. Sustainability is no longer a […]

The key to your business’ success isn’t in advertising; it’s in how your business makes customers feel. A positive customer experience powerfully drives word-of-mouth […]

Brands strive to build strong relationships with their customers, through the in-store experience, in the digital world, and through post-sales follow up. A powerful […]

60% of automotive searches come from a mobile device. Just like many industries today, buying an item like a car happens at multiple moments […]

It was recently reported that Spotify purchased Anchor and Gimlet Media, which are significant players in the world of podcasting. If you’re like the […]

With national TV ad sales on pace to fall 2% or more each year through 2022 (according to Magna research), and younger audiences flocking […]

Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]

Media planning and buying was originally built on demographics. Buys were rooted in specific audiences, like “Adults ages 25-54” or “Women ages 18+.” Although […]

As I write this piece, I’m watching the Saints game, but not through cable. According to the Wall Street Journal, more than 1 million […]

You’ve made a name for yourself in the local market, but you want your restaurant to be on the top of the list for […]

According to a 2016 survey, Millennials and Gen X shoppers would choose a root canal or house cleaning over negotiating with a car dealer. […]