Tag

advertising strategy

Advertising|Media Strategy|Millennial

Is OTT advertising a good fit for your business?

American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]

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Analytics

Predictive Analytics: A Game Changer for Today’s Marketer

Big Data is a mixed bag for marketers. On the one hand, it has the capacity to completely transform marketing practices so that they’re […]

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Digital Advertising|Social Media

An Ad Isn’t Enough: Why Your Social Media Content Should Complement Your Digital Ad Strategy

The world of digital advertising changes rapidly. Every day there are new technologies and opportunities that enhance how brands speak and interact with target […]

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Advertising|Strategy|Tourism

Going Above and Beyond: What Can Happen When You Think Beyond the Full-Page Ad

What does it mean to go above and beyond in the media world? There are a lot of ways that question could be answered. Is […]

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Digital Advertising|Strategy

Higher Ed, Lower Cost: How Roux Increased Conversions for Delgado Community College

The higher education landscape is more competitive than ever, especially with the introduction of virtual learning programs and online courses. In order to stay […]

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media strategy
Advertising|Strategy

Is your media strategy missing this key element?

In the 21st Century, business is booming. The field of opportunity is broader than it’s ever been. The cost to gain entry is lower, […]

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Advertising|Strategy|Uncategorized

Geofencing vs. Mobile Device ID Targeting: What’s the Best Tactic for Your Restaurant?

Just as “Location. Location. Location” is an oft-repeated mantra in the real estate business, restaurant marketers know that a prime location is as critical […]

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Advertising|Audience Analysis|Uncategorized

5 Audience Insights That Optimize Your Marketing Efforts

The label “consumer” characterizes complex humans based on one particular aspect of their personality: what they consume. A more critical question for marketers is: […]

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Advertising|Branding|Healthcare|Media Strategy

Building a Connection: How Roux United a Brand with a Non-Traditional Campaign

Launching a new brand and identity for a well-known organization is never simple or easy. Recently, the team at Roux played a major role […]

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Strategy|Uncategorized|Video

Video: A Trust-Building Tool for Healthcare Marketers

The healthcare industry is highly competitive, especially when it comes to gaining online visibility. Consumers are inundated with articles from healthcare websites like WebMD, […]

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Strategy

Why Media Strategy Matters

Too often people jump steps in life, and rush to the finish line. While reaching the finish line is fun and brings a sense […]

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Tourism

Tourism Tips to Create Memorable Messaging for Travelers

You’ve conducted the research on your target market, and you’ve used the data to create a smart marketing strategy. Now it’s time to craft […]

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