advertising agency

Not too long ago it was fairly easy. Once a media strategy was created and approved by the client, the media planning team would […]

Last month, Lake Charles hosted over 500 tourism and hospitality professionals at the Lt. Governor’s Travel Summit. The conference featured a keynote address from […]

Giveaway campaigns offer an engaging way for businesses in the tourism and travel industry to raise their profiles and attract online followers. To make […]

What is OTT and can it help promote my brand to my customers? There has been a lot of curiosity surrounding advertising on video […]

Savvy marketers recognize the power of live events According to the report Event Marketing 2018: Benchmarks and Trends, 8 in 10 marketers believe live […]

Despite a growing global concern with data collection, a third of Americans say they’re happy to trade their personal data for more personalized online […]

What is retargeting? In a recent study, the tech company Fastbooking found that the average hotel website conversion rate is 2.2%. In other words, […]

For over 20 years, our team at Roux has built digital journeys and delivered audiences to our clients’ websites. In our opinion, having the […]

Instinct may tell you that the era of television advertising has been replaced by digital marketing, but TV still offers a lucrative venue for […]

Winning the bid for Super Bowl 2024 is just one more touchdown in a series of game-changing plays by the New Orleans tourism and […]

You couldn’t blame anyone for believing that increasing technological connectedness has ushered in the death of print media. But you wouldn’t be more wrong. […]

There are currently more than 1.5 million nonprofits registered in the U.S., and that number is rapidly increasing with each passing year. With every […]