Planning

Marketing to travelers has never been tougher. With a plethora of shape-shifting trends, online reviews, and unpredictable global events, travelers are bombarded with both […]

Basically, a digital ecosystem is a bunch of technologies that work together to deliver information to your customers about your products and services. A […]

“By failing to plan, you are preparing to fail.” Benjamin Franklin first uttered these pithy words back in 1790. A couple of centuries later, […]

A common question I get—especially from small and mid-sized law firms—is how to get started with a marketing campaign. “Should we run ads on […]

Destinations and hospitality brands are catching their breath and are working to rebuild and relaunch strategies that fit the current climate after an abrupt […]

From interpersonal connections to marketing options, Facebook has grown into a resource far beyond its initial intention. Today, it is a critical communication tool […]

No matter how you spin it, good marketing strategies must have their audience at the forefront. Absent a clearly defined profile of future customers, […]

When we first launched Roux, linear TV ad buys were pretty straightforward. We had a handful of stations to choose from, and selected ad […]

The sustained impact and subsequent worries that Americans have felt during the months of COVID-19 have been unimaginable. With the inability to travel freely, […]

Given that more people are on the hunt for a job these days and businesses are looking for creative ways to increase brand awareness […]

With the passing of Labor Day, most turn their attention to the end of summer and the excitement that fall brings. In the media […]

One of the biggest tasks a marketer is faced with is creating a seamless communication experience between their product’s message and their desired audience. […]