Planning

With the passing of Labor Day, most turn their attention to the end of summer and the excitement that fall brings. In the media […]

One of the biggest tasks a marketer is faced with is creating a seamless communication experience between their product’s message and their desired audience. […]

Geolocation is not only about pinpointing potential customers on a map and delivering them relevant content. It can be used as a research tool, […]

Today’s hyper-focused audience segmentation, combined with client audiences that are highly specialized (e.g.: a title or role), has led to yet another evolution in […]

As businesses open their doors and adjust to social distancing, many restaurants are having to re-organize their marketing toolkits to meet today’s new needs. […]

As a marketer, the biggest challenge you have is quantifying your return on investment (ROI). Afterall, your company is spending large sums of money […]

As I’m sheltering in place, my social media pages remind me of exotic destinations and exciting travel adventures. I slip into a reminiscent state […]

As a team of media strategist and planners, Roux provides clients with insight on their current and prospective customers. As you will read below, […]

If you look at my bio, you’ll see that I have degrees from both Loyola University and Tulane University. I hold both schools in […]

Issuing a request for opportunity (RFO) is a vital step when planning a digital campaign, and its importance cannot be undervalued. The purpose of […]

A recent article by M&C Saatchi’s Giles Hedger made a point that made me think of the founding of Roux and Eric Morgan’s leap […]

For the last year and a half, I’ve sat on the New Orleans Tricentennial Media and Branding Committee. We have been discussing the many events planned […]