Insights

Planning

Blog|Digital Advertising|Planning|Technology

Net Neutrality Back On The FCC’s Desk

The Federal Communications Commission is drawing up a plan to reverse Obama-era rules that require all internet traffic to be treated equally. Known on […]

Read More
Marketing|Planning|Strategy

Winning The Battle for The Holiday Inbox

It is a little too early to hang the stockings, but there’s no better time than the present to consider how you’ll take advantage […]

Read More
20 Years in Advertising|Advertising|Healthcare|Planning

20 Years in Advertising: Candice Marti, LPHI

Have you ever seen one of those large banners plastered across the side of a building and wondered how it got there? Well, in […]

Read More
Advertising|Digital Advertising|Planning

Google’s New Ad Blocker May Be Advertising’s Blessing in Disguise

Google just announced that it will be releasing some changes to its Chrome Internet browser that could fundamentally affect user experience: blocking annoying advertisements. […]

Read More
Advertising|Planning|Technology

Making an Advertising Agency Better: Takeaways from 4A’s Forum

A perk of membership in the 4A’s (American Association of Advertising Agencies) is the Forum Program. Built around the heads of 10-18 agencies from […]

Read More
Advertising|Millennial|Planning|Strategy

Working With Tai Pei: Insight from an Intern

Written by Jack Niemeyer, Roux  media planning intern. I thought I was more than prepared for the professional world, but it was not until […]

Read More
Audience Analysis|Healthcare|Planning|Strategy

Budgeting Time Is Over

Let’s talk Strategy: Do’s and Don’t for Healthcare Marketing in 2017 Do understand your audience. While you’ll want to connect with everyone to tell […]

Read More