Is OTT advertising a good fit for your business?
American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]
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How to Choose the Right Media and Land More Cases for your Law Firm
It’s no secret that the legal field is crowded, and standing out among a sea of law firms is challenging. Without a consistent case […]
Creative Wear-Out: How to Anticipate It and Adjust for Maximum Ad Effectiveness
“All good things must come to an end.” It’s an adage that applies to many things in life – lazy weekends, delicious desserts and […]
The “Why” Behind Your Media Buy: Three Insights That Should Drive Your Media Strategy
You’re ready to launch a campaign promoting your latest product or newest seasonal offering. You know that the key to getting more eyes and […]
5 Things Every Casino Marketer Needs to Know About Media Buying
As a casino marketer, you know that the gaming industry is different from any other. You serve a unique breed of consumer and offer […]
Building a Connection: How Roux United a Brand with a Non-Traditional Campaign
Launching a new brand and identity for a well-known organization is never simple or easy. Recently, the team at Roux played a major role […]
A Media Agency – A Law Firm’s Smartest Partner
If a law firm wants to stay ahead of the competition and grow, the right marketing is critical. Therefore, hiring the right media agency […]
Marketing Technology: The Next Screen
As the way people get information and entertainment evolves, so too has the vernacular that marketers use to describe that process. Case in point, […]
Building Tomorrow’s Media Team
If you look at my bio, you’ll see that I have degrees from both Loyola University and Tulane University. I hold both schools in […]
What Marketers Can Learn from Personalization in the Auto Industry
60% of automotive searches come from a mobile device. Just like many industries today, buying an item like a car happens at multiple moments […]
The Benefits of Mobile Device IDs For Media Strategies
Digital campaigns were built on the back of cookies. While great in concept, cookies have always carried drawbacks, which have handicapped marketers from communicating with […]
Using Analytics to Optimize Your Campaign and Improve ROI
Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]