Media Strategy

If I were to ask you to list all the ways to use the internet to promote a brand’s offerings, I trust you could […]

As a father and a business owner, what COVID-19 has done to life is nothing short of amazing. Like many people, my wife and […]

To say we’re in uncharted waters is an understatement. The U.S. and many countries are on lockdown, economies are unstable and citizens are rightfully […]

As a team of media strategist and planners, Roux provides clients with insight on their current and prospective customers. As you will read below, […]

Long gone are the days of hospitals and health systems relying solely on mailers or running a small television campaign to claim market share. […]

In a marketing landscape where advertising agencies have become commonplace, the team at Roux is often asked the question, “Why just media?” and “How […]

American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]

It’s no secret that the legal field is crowded, and standing out among a sea of law firms is challenging. Without a consistent case […]

“All good things must come to an end.” It’s an adage that applies to many things in life – lazy weekends, delicious desserts and […]

You’re ready to launch a campaign promoting your latest product or newest seasonal offering. You know that the key to getting more eyes and […]

As a casino marketer, you know that the gaming industry is different from any other. You serve a unique breed of consumer and offer […]

Launching a new brand and identity for a well-known organization is never simple or easy. Recently, the team at Roux played a major role […]