Insights

Media Strategy

Advertising|Gaming|Media Strategy

5 Things Every Casino Marketer Needs to Know About Media Buying

As a casino marketer, you know that the gaming industry is different from any other. You serve a unique breed of consumer and offer […]

Read More
Advertising|Branding|Healthcare|Media Strategy

Building a Connection: How Roux United a Brand with a Non-Traditional Campaign

Launching a new brand and identity for a well-known organization is never simple or easy. Recently, the team at Roux played a major role […]

Read More
Law|Media Strategy

A Media Agency – A Law Firm’s Smartest Partner

If a law firm wants to stay ahead of the competition and grow, the right marketing is critical. Therefore, hiring the right media agency […]

Read More
Media Strategy|Technology

Marketing Technology: The Next Screen

As the way people get information and entertainment evolves, so too has the vernacular that marketers use to describe that process. Case in point, […]

Read More
Advertising|Media Strategy|Planning

Building Tomorrow’s Media Team

If you look at my bio, you’ll see that I have degrees from both Loyola University and Tulane University. I hold both schools in […]

Read More
Marketing|Media Strategy|Strategy

What Marketers Can Learn from Personalization in the Auto Industry

60% of automotive searches come from a mobile device. Just like many industries today, buying an item like a car happens at multiple moments […]

Read More
The Benefits of Mobile Device IDs For Media Strategies
Audience Analysis|Media Strategy|Technology

The Benefits of Mobile Device IDs For Media Strategies

Digital campaigns were built on the back of cookies. While great in concept, cookies have always carried drawbacks, which have handicapped marketers from communicating with […]

Read More
Advertising|Analytics|Media Strategy|Video

Using Analytics to Optimize Your Campaign and Improve ROI

Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]

Read More
Media Strategy|Strategy

Is annual media buying right for you?

As media buyers, our job is to optimize a client’s marketing budget when purchasing media to ensure the dollars are being placed effectively and […]

Read More
Analytics|Media Strategy|Tourism

Reduce Your Hotel’s Cost Per Booking

Reduce cost per booking by 50% with smart media strategies and advanced analytics. Two of the most critical stats for hotel marketers is how […]

Read More
Media Strategy

Creative Use of Media Produces Unique Exposure

Not too long ago it was fairly easy. Once a media strategy was created and approved by the client, the media planning team would […]

Read More
Media Strategy|Strategy|Tourism

6 Tips for Running a Successful Giveaway Campaign

Giveaway campaigns offer an engaging way for businesses in the tourism and travel industry to raise their profiles and attract online followers. To make […]

Read More