5 Things Every Casino Marketer Needs to Know About Media Buying
As a casino marketer, you know that the gaming industry is different from any other. You serve a unique breed of consumer and offer […]
As a casino marketer, you know that the gaming industry is different from any other. You serve a unique breed of consumer and offer […]
Launching a new brand and identity for a well-known organization is never simple or easy. Recently, the team at Roux played a major role […]
If a law firm wants to stay ahead of the competition and grow, the right marketing is critical. Therefore, hiring the right media agency […]
As the way people get information and entertainment evolves, so too has the vernacular that marketers use to describe that process. Case in point, […]
If you look at my bio, you’ll see that I have degrees from both Loyola University and Tulane University. I hold both schools in […]
60% of automotive searches come from a mobile device. Just like many industries today, buying an item like a car happens at multiple moments […]
Digital campaigns were built on the back of cookies. While great in concept, cookies have always carried drawbacks, which have handicapped marketers from communicating with […]
Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]
As media buyers, our job is to optimize a client’s marketing budget when purchasing media to ensure the dollars are being placed effectively and […]
Reduce cost per booking by 50% with smart media strategies and advanced analytics. Two of the most critical stats for hotel marketers is how […]
Not too long ago it was fairly easy. Once a media strategy was created and approved by the client, the media planning team would […]
Giveaway campaigns offer an engaging way for businesses in the tourism and travel industry to raise their profiles and attract online followers. To make […]