Artificial Intelligence: A New Frontier for Legal Marketers
If you haven’t begun to integrate AI into your law firm’s marketing strategy, make it a priority in the coming year. Despite all the […]
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How Facebook’s News Feed Change Could Affect Your Social Media Marketing Strategy
Facebook’s news feed has evolved to promote more content that creates meaningful engagement and interactions among users. This means law firms and other businesses […]
How to Lower Your Law Firm’s Cost Per Case (Checklist Included)
Most law firms strive to know and lower their cost per case (CPC), which is the cost a firm spends to sign a new […]
First Steps in Building Your Law Firm’s Online Marketing Plan
When it’s time to create or revise your law firm’s online marketing plan, there are many important considerations to make. Sometimes it’s easy to […]
20 Years in Advertising: Shelly Leeke, Shelly Leeke Law Firm, LLC
When Shelly Leeke decided to make the move from New Orleans to Charleston, it was a smooth transition. If New Orleans had a beloved […]
5 Simple Advertising Strategies for Law Offices (and everyone else!)
Is your personal injury law firm struggling to adapt to a constantly changing advertising landscape? Use these five strategies to make the most of […]
Ad Campaign Analytics: What Law Firms Need to Know
A winning lawyer often relies on multiple types of evidence to prove his case in court. Hearsay can be helpful as can testimony, but […]