Healthcare

When protected health information (PHI) is made public, a consumer’s most valuable asset – their identity – becomes vulnerable.  The privacy rule of the […]

Launching a new brand and identity for a well-known organization is never simple or easy. Recently, the team at Roux played a major role […]

The key to your business’ success isn’t in advertising; it’s in how your business makes customers feel. A positive customer experience powerfully drives word-of-mouth […]

Instinct may tell you that the era of television advertising has been replaced by digital marketing, but TV still offers a lucrative venue for […]

As baby boomers age, the number of caregivers will continue to increase. It is estimated that caregivers are expected to exceed 45 million by […]

Most companies in the healthcare industry understand the importance of building their brand. But many also struggle to build it. The best media agencies […]

Marketing trends come and go in any industry, but it’s still important to stay on top of them so you don’t fall behind the […]

Generational marketing is a widely used strategy within the healthcare industry to help understand and reach your targeted audience. Once you have an understanding […]

It can be a struggle to keep up with how consumers think, feel and behave. As marketers and communicators, it is essential to research […]

Have you ever seen one of those large banners plastered across the side of a building and wondered how it got there? Well, in […]

  2017 marks Roux’s 20th anniversary as an advertising agency in New Orleans. In celebration of this occasion, we sat down with our clients, […]

Hospital mission statements may vary slightly from one institution to the next, but each has at least one common goal: a commitment to improving […]