Using Accountability Based Metrics to Drive Your Marketing Strategy
THE CHALLENGE Within many industries, the role of the brand is to promote awareness and interest in the product, while letting entities down the […]
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New Orleans Turns 300! What It Means To Me
For the last year and a half, I’ve sat on the New Orleans Tricentennial Media and Branding Committee. We have been discussing the many events planned […]
4 Tips to Create an Impactful Thank You Page
Thank you. Those two words conjure up all kinds of positive emotions. Showing appreciation comes in many forms, from the thank you note to […]
Don’t Disrespect the Power of Video Game Branding
For years, video games have been viewed as a waste of time. Gamers were constantly portrayed as anti-social nerds who live in their parent’s […]
Should Corporations get Involved in Politics?
A new president was inaugurated less than a month ago to lead a very divided nation. It has become quite clear that those divisions […]