Audience Analysis

Part of understanding which audience your law firm should target is knowing which types of people are more likely to call a personal injury […]

It’s no secret that the legal field is crowded, and standing out among a sea of law firms is challenging. Without a consistent case […]

We hate to break it to you. Your target audience cannot be “everyone.” As much as many business owners would love to believe that […]

The label “consumer” characterizes complex humans based on one particular aspect of their personality: what they consume. A more critical question for marketers is: […]

These days the term data frequently gets thrown around in meetings, emails and articles. We all understand what data is and that it’s used […]

Digital campaigns were built on the back of cookies. While great in concept, cookies have always carried drawbacks, which have handicapped marketers from communicating with […]

Media planning and buying was originally built on demographics. Buys were rooted in specific audiences, like “Adults ages 25-54” or “Women ages 18+.” Although […]

You couldn’t blame anyone for believing that increasing technological connectedness has ushered in the death of print media. But you wouldn’t be more wrong. […]

Having given my share of presentations on millennials over the last few years, I thought I’d outline a few interesting points on the group. […]

Marketing attribution is a term certainly more recognizable now with the growth of “big data” and marketing analytics tools. It is the ability to […]

It can be a struggle to keep up with how consumers think, feel and behave. As marketers and communicators, it is essential to research […]

These days, the way we plan, travel, and experience a vacation is often centered around the smart phone we hold in the palm of […]