8 Points to Consider When Marketing to Millennials
Having given my share of presentations on millennials over the last few years, I thought I’d outline a few interesting points on the group. […]
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Understanding PPC Metrics: Which Matter Most and Why?
The success of every digital advertising campaign is based on metrics in one way or another. There are numerous metrics marketing and advertising companies […]
Tips for Leveraging Visual Content in Your Tourism Marketing Strategy
Some things simply can’t be put into words. When it comes to hospitality and tourism, visual content is a necessity to capture the interest […]
What Marketers Need to Know About the EU’s General Data Protection Regulation
In light of the Cambridge Analytica/Facebook privacy scandal this year, many organizations and countries are shifting efforts into high gear to hold entities responsible […]
Spring Cleaning: A Glimpse Into Roux Business Practices
Spring cleaning has been a facet of human culture for centuries. Whether it be cause for opening your windows and removing the winter’s stale […]
5 Key Points About Facebook’s New Political Advertising Policy
Facebook has become a popular and successful platform for many brands, and the political world has taken notice. But like many digital platforms of […]
Bring Delighted Sports Tourists Back for Another Round
Now more than ever, sports travel enthusiasts are lacing up their sneakers, packing their foam fingers and planning a trip down sports memory lane. […]
The Effects of Social Media on Tourism Marketing
Social media has evolved to the point where companies have significantly altered their online marketing strategy. With the vast majority of the population using […]
Optimizing Your Digital Campaign
So your digital media campaign is in full swing. Now, what? By taking an analytical, objective look at what is and isn’t working throughout […]
Patients and Caregivers: How Audiences Drive Campaign Decisions
As baby boomers age, the number of caregivers will continue to increase. It is estimated that caregivers are expected to exceed 45 million by […]
Overcoming the Challenges of Marketing Attribution
Three marketers walk into a bar. No, it’s not the start of a bad joke, but yet another situation where the conversation inevitably turns […]
Use Your Media to Make the Most of Trade Shows
Exhibiting at trade shows, expos, conventions and fairs are uniquely personal experiences. These events give you a special opportunity to spend time with your […]