How Facebook’s News Feed Change Could Affect Your Social Media Marketing Strategy
Facebook’s news feed has evolved to promote more content that creates meaningful engagement and interactions among users. This means law firms and other businesses […]
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The Evolution of Audience Engagement, As Seen During the 2018 Olympics
The 2018 Winter Olympics ended with a closing ceremony that exceeded expectations. The ceremonies combined traditional elements of Korean culture with modern K-pop performances […]
5 Hospital Marketing Trends to Look for in 2018
Marketing trends come and go in any industry, but it’s still important to stay on top of them so you don’t fall behind the […]
Using Accountability Based Metrics to Drive Your Marketing Strategy
THE CHALLENGE Within many industries, the role of the brand is to promote awareness and interest in the product, while letting entities down the […]
How to Lower Your Law Firm’s Cost Per Case (Checklist Included)
Most law firms strive to know and lower their cost per case (CPC), which is the cost a firm spends to sign a new […]
First Steps in Building Your Law Firm’s Online Marketing Plan
When it’s time to create or revise your law firm’s online marketing plan, there are many important considerations to make. Sometimes it’s easy to […]
The Importance of Added Value For Your Business
A recent article by M&C Saatchi’s Giles Hedger made a point that made me think of the founding of Roux and Eric Morgan’s leap […]
Tips for Surviving Mardi Gras in New Orleans
Mardi Gras in New Orleans is nothing like you have ever experienced. For those of you in the dark, Carnival season starts on Twelfth […]
How to Reach Baby Boomers with Generational Marketing
Generational marketing is a widely used strategy within the healthcare industry to help understand and reach your targeted audience. Once you have an understanding […]
The Fall of the CES – And the Rise of Senseless Technology
The Consumer Electronics Show (CES) has come and gone. Presented by the Consumer Technology Association, CES is a place where all the brilliant minds […]
Tracing the Path from Ad to Purchase (Marketing Attribution Case Study)
Marketing attribution is a term certainly more recognizable now with the growth of “big data” and marketing analytics tools. It is the ability to […]
New Orleans Turns 300! What It Means To Me
For the last year and a half, I’ve sat on the New Orleans Tricentennial Media and Branding Committee. We have been discussing the many events planned […]