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If you haven’t begun to integrate AI into your law firm’s marketing strategy, make it a priority in the coming year. Despite all the […]

As media buyers, our job is to optimize a client’s marketing budget when purchasing media to ensure the dollars are being placed effectively and […]

Reduce cost per booking by 50% with smart media strategies and advanced analytics. Two of the most critical stats for hotel marketers is how […]

The popularity of intelligent personal assistants like Siri and Alexa is growing. The growth of U.S. smart speaker ownership is projected to expand from […]

With more and more consumers choosing to dine out rather than prepare meals at home, it’s a perfect time to expand your restaurant brand […]

Not too long ago it was fairly easy. Once a media strategy was created and approved by the client, the media planning team would […]

Last month, Lake Charles hosted over 500 tourism and hospitality professionals at the Lt. Governor’s Travel Summit. The conference featured a keynote address from […]

Giveaway campaigns offer an engaging way for businesses in the tourism and travel industry to raise their profiles and attract online followers. To make […]

What is OTT and can it help promote my brand to my customers? There has been a lot of curiosity surrounding advertising on video […]

Savvy marketers recognize the power of live events According to the report Event Marketing 2018: Benchmarks and Trends, 8 in 10 marketers believe live […]

Issuing a request for opportunity (RFO) is a vital step when planning a digital campaign, and its importance cannot be undervalued. The purpose of […]

Despite a growing global concern with data collection, a third of Americans say they’re happy to trade their personal data for more personalized online […]