Tag

media planning

20 Years in Advertising|Advertising|Strategy

Q&A with Eric Morgan: Shifting Trends in Advertising Over 20 Years

  Q: Roux launched exactly two decades ago this year. What’s been the most surprising shift in advertising since those early days? Somewhere along […]

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Advertising|Marketing|Strategy

How Traditional and Digital Media Work Together to Build Brands

By 1999, an Internet connection was standard in 1 out of 3 American households. As of 2015, 8 out of 10 American adults had […]

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Audience Analysis|Healthcare|Planning|Strategy

Budgeting Time Is Over

Let’s talk Strategy: Do’s and Don’t for Healthcare Marketing in 2017 Do understand your audience. While you’ll want to connect with everyone to tell […]

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Advertising|Analytics|Digital Advertising

Planning For Podcasts

While podcasts are nothing new, over the past couple years their popularity has been skyrocketing. All indicators point towards significant growth in the near […]

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