YouTube Targets Millennials by Offering an Inexpensive Alternative to Cable
YouTube recently released its new Internet-based live TV app for $39.99 per month that allows viewers to watch network TV live on their laptop, […]
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How to Reach Baby Boomers with Generational Marketing
Generational marketing is a widely used strategy within the healthcare industry to help understand and reach your targeted audience. Once you have an understanding […]
The Year of Mobile Has Arrived
It seems like for the past five years the industry has been saying, “it’s the year of mobile!” Well, it might finally be here. […]
Q&A with Eric Morgan: Shifting Trends in Advertising Over 20 Years
Q: Roux launched exactly two decades ago this year. What’s been the most surprising shift in advertising since those early days? Somewhere along […]
How Traditional and Digital Media Work Together to Build Brands
By 1999, an Internet connection was standard in 1 out of 3 American households. As of 2015, 8 out of 10 American adults had […]
Budgeting Time Is Over
Let’s talk Strategy: Do’s and Don’t for Healthcare Marketing in 2017 Do understand your audience. While you’ll want to connect with everyone to tell […]
Planning For Podcasts
While podcasts are nothing new, over the past couple years their popularity has been skyrocketing. All indicators point towards significant growth in the near […]