media planning

The marketing that worked when a company was smaller may become less efficient as it scales. Customer acquisition costs can rise while competition is […]

According to the 2026 CMO Survey, 59% of marketing leaders report increasing pressure from CEOs and 56% report similar pressure from CFOs to prove […]

Too many media plans read like a shopping list. “Let’s run billboards.” “Let’s add TV.” “Let’s throw in some Facebook ads.” Maybe a little […]

You receive media proposals every day promising more reach, more visibility, and more opportunities to grow. The presentation looks polished, the audience numbers sound […]

The time between a patient’s first exposure to your healthcare brand and the moment they decide to book an appointment is far from empty […]

The hospitality industry isn’t evolving slowly. It’s shifting fast. Technology is changing how brands operate. Traveler expectations are rising. Sustainability is no longer a […]

The way people watch television is rapidly changing—every year the percentage of people “cutting the cord” on cable TV grows. As viewer behaviors shift, […]

As a media agency, most people think of our work in terms of flowcharts, media plans and placing ads. While that is not entirely […]

These days, the overwhelming majority of people have an internet-connected device in their home, ranging from Smart TV’s, Apple TV’s, devices like FireTV Stick, […]

One of the biggest tasks a marketer is faced with is creating a seamless communication experience between their product’s message and their desired audience. […]

In a marketing landscape where advertising agencies have become commonplace, the team at Roux is often asked the question, “Why just media?” and “How […]

American businesses spend more than $70B annually on television advertising. Less than 5% of that spend goes to over-the-top (OTT) advertising, according to a […]