Tag

media planning

Advertising|Media Strategy

Creative Wear-Out: How to Anticipate It and Adjust for Maximum Ad Effectiveness

“All good things must come to an end.” It’s an adage that applies to many things in life – lazy weekends, delicious desserts and […]

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Digital Advertising|Social Media

An Ad Isn’t Enough: Why Your Social Media Content Should Complement Your Digital Ad Strategy

The world of digital advertising changes rapidly. Every day there are new technologies and opportunities that enhance how brands speak and interact with target […]

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Advertising|Media Strategy

The “Why” Behind Your Media Buy: Three Insights That Should Drive Your Media Strategy

You’re ready to launch a campaign promoting your latest product or newest seasonal offering. You know that the key to getting more eyes and […]

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data
Analytics|Audience Analysis

What Data Means & Why It’s So Critical To Your Ad Campaign

These days the term data frequently gets thrown around in meetings, emails and articles. We all understand what data is and that it’s used […]

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Law|Media Strategy

A Media Agency – A Law Firm’s Smartest Partner

If a law firm wants to stay ahead of the competition and grow, the right marketing is critical. Therefore, hiring the right media agency […]

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20 Years in Advertising|Advertising|Uncategorized

The 3 P’s – What’s New At Roux

Roux turns 23 this year. Although it’s not exactly an exciting or memorable milestone in theory, it’s what’s behind it that matters most. The […]

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Advertising|Media Strategy|Planning

Building Tomorrow’s Media Team

If you look at my bio, you’ll see that I have degrees from both Loyola University and Tulane University. I hold both schools in […]

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Media Strategy|Strategy

Is annual media buying right for you?

As media buyers, our job is to optimize a client’s marketing budget when purchasing media to ensure the dollars are being placed effectively and […]

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Strategy|Technology

Voice Search: What Marketers Need to Know

The popularity of intelligent personal assistants like Siri and Alexa is growing. The growth of U.S. smart speaker ownership is projected to expand from […]

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Restaurant|Strategy

How to Grow Your Brand in New and Unfamiliar Markets

With more and more consumers choosing to dine out rather than prepare meals at home, it’s a perfect time to expand your restaurant brand […]

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Media Strategy

Creative Use of Media Produces Unique Exposure

Not too long ago it was fairly easy. Once a media strategy was created and approved by the client, the media planning team would […]

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Advertising|Planning

Digital Vendors: 5 Tips to Make Your Proposal Stand Out

Issuing a request for opportunity (RFO) is a vital step when planning a digital campaign, and its importance cannot be undervalued. The purpose of […]

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