TV is Betting on Sports to Regain Advertising Dominance
With national TV ad sales on pace to fall 2% or more each year through 2022 (according to Magna research), and younger audiences flocking […]
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The Benefits of Mobile Device IDs For Media Strategies
Digital campaigns were built on the back of cookies. While great in concept, cookies have always carried drawbacks, which have handicapped marketers from communicating with […]
5 Reasons Why I Cut The Cord
As I write this piece, I’m watching the Saints game, but not through cable. According to the Wall Street Journal, more than 1 million […]
5 Car Dealership Marketing Tips To Set Your Business Apart
According to a 2016 survey, Millennials and Gen X shoppers would choose a root canal or house cleaning over negotiating with a car dealer. […]
Creative Use of Media Produces Unique Exposure
Not too long ago it was fairly easy. Once a media strategy was created and approved by the client, the media planning team would […]
Is OTT Right For Your Media Strategy?
What is OTT and can it help promote my brand to my customers? There has been a lot of curiosity surrounding advertising on video […]
Exploring TV As A Primary Healthcare Marketing Channel
Instinct may tell you that the era of television advertising has been replaced by digital marketing, but TV still offers a lucrative venue for […]
How Do Millennials Interact With Print Media?
You couldn’t blame anyone for believing that increasing technological connectedness has ushered in the death of print media. But you wouldn’t be more wrong. […]
Use Your Media to Make the Most of Trade Shows
Exhibiting at trade shows, expos, conventions and fairs are uniquely personal experiences. These events give you a special opportunity to spend time with your […]
YouTube Targets Millennials by Offering an Inexpensive Alternative to Cable
YouTube recently released its new Internet-based live TV app for $39.99 per month that allows viewers to watch network TV live on their laptop, […]
How to Reach Baby Boomers with Generational Marketing
Generational marketing is a widely used strategy within the healthcare industry to help understand and reach your targeted audience. Once you have an understanding […]
The Year of Mobile Has Arrived
It seems like for the past five years the industry has been saying, “it’s the year of mobile!” Well, it might finally be here. […]