media planning

You’re ready to launch a campaign promoting your latest product or newest seasonal offering. You know that the key to getting more eyes and […]

In the 21st Century, business is booming. The field of opportunity is broader than it’s ever been. The cost to gain entry is lower, […]

Too often people jump steps in life, and rush to the finish line. While reaching the finish line is fun and brings a sense […]

If you look at my bio, you’ll see that I have degrees from both Loyola University and Tulane University. I hold both schools in […]

As media strategist and buyers, we’re asked a lot of questions about how to plan and buy media, along with related topics. Budget is […]

It was recently reported that Spotify purchased Anchor and Gimlet Media, which are significant players in the world of podcasting. If you’re like the […]

With national TV ad sales on pace to fall 2% or more each year through 2022 (according to Magna research), and younger audiences flocking […]

Digital campaigns were built on the back of cookies. While great in concept, cookies have always carried drawbacks, which have handicapped marketers from communicating with […]

As I write this piece, I’m watching the Saints game, but not through cable. According to the Wall Street Journal, more than 1 million […]

According to a 2016 survey, Millennials and Gen X shoppers would choose a root canal or house cleaning over negotiating with a car dealer. […]

Not too long ago it was fairly easy. Once a media strategy was created and approved by the client, the media planning team would […]

What is OTT and can it help promote my brand to my customers? There has been a lot of curiosity surrounding advertising on video […]