digital marketing

As one-year ends and another begins, law firms commonly wrap up the year’s financials and evaluate their numbers. But numbers only tell one part of the story.

Trends in the marketing world are shifting faster than ever, due to abrupt changes from the pandemic to privacy restrictions to innovations in digital […]

Destinations and hospitality brands are catching their breath and are working to rebuild and relaunch strategies that fit the current climate after an abrupt […]

From interpersonal connections to marketing options, Facebook has grown into a resource far beyond its initial intention. Today, it is a critical communication tool […]

Media folks are constantly scanning the horizon for the latest digital trends and platforms to apply to their client’s marketing and media strategy. Along […]

It’s no secret that the legal marketing field is crowded, therefore standing out among a sea of law firms is challenging. Marketing is one […]

When we first launched Roux, linear TV ad buys were pretty straightforward. We had a handful of stations to choose from, and selected ad […]

Voice recognition technology offers a modern convenience and better ability to multitask in our everyday lives – from asking Alexa what the weather is […]

There is no disputing that video is king in today’s marketing world. And no one should be surprised when we say the short-form video […]

The sustained impact and subsequent worries that Americans have felt during the months of COVID-19 have been unimaginable. With the inability to travel freely, […]

It’s perhaps now old news that this year, consumers are spending more time online, TV viewership is up, and mobile activity is through the […]

Email is essential in today’s world, just as it has been for nearly four decades. What started as has simple messages between academics has […]