audience targeting

Email is essential in today’s world, just as it has been for nearly four decades. What started as has simple messages between academics has […]

Given that more people are on the hunt for a job these days and businesses are looking for creative ways to increase brand awareness […]

As we draw closer to the end of the year, brands are readying their holiday campaigns, looking to draw attention from eager shoppers with […]

It is an understatement to say that YouTube has gained more popularity in the last few months. And where there are consumers, advertisers are […]

An integrated marketing strategy goes so much deeper than just billboards and banner ads – the brand’s mission and values need to be felt […]

Healthcare marketing is constantly changing. Although you’re probably doing many things right, sometimes it helps to survey your marketing landscape for possible mistakes. Fortunately, […]

As you’ve spent the last 5 months at home with your kids, you have surely seen the TikTok viral dances and lip sync challenges, […]

In a matter of days during March 2020, the U.S. changed in so many ways – employment rates tanked, businesses shuttered, schools kicked students […]

Geolocation is not only about pinpointing potential customers on a map and delivering them relevant content. It can be used as a research tool, […]

Today’s hyper-focused audience segmentation, combined with client audiences that are highly specialized (e.g.: a title or role), has led to yet another evolution in […]

Marketers have the specific task of not only predicting customer behavior but influencing it along the way. This means you need to have a […]

As businesses open their doors and adjust to social distancing, many restaurants are having to re-organize their marketing toolkits to meet today’s new needs. […]