audience targeting

When large competitors enter your market, what should you do?     It’s not if but when—at some point, you’ll have to face newcomers to […]

Destinations and hospitality brands are catching their breath and are working to rebuild and relaunch strategies that fit the current climate after an abrupt […]

As marketers, we’re constantly adapting to stay ahead of consumer trends and analyzing audiences with purchase power and influence. Today, this means ensuring your […]

Media folks are constantly scanning the horizon for the latest digital trends and platforms to apply to their client’s marketing and media strategy. Along […]

No matter how you spin it, good marketing strategies must have their audience at the forefront. Absent a clearly defined profile of future customers, […]

When we first launched Roux, linear TV ad buys were pretty straightforward. We had a handful of stations to choose from, and selected ad […]

Voice recognition technology offers a modern convenience and better ability to multitask in our everyday lives – from asking Alexa what the weather is […]

When it comes to consumer packaged goods (CPG), brands are constantly fighting for space in the hearts, minds and shopping carts of consumers. With […]

There is no disputing that video is king in today’s marketing world. And no one should be surprised when we say the short-form video […]

The sustained impact and subsequent worries that Americans have felt during the months of COVID-19 have been unimaginable. With the inability to travel freely, […]

It’s perhaps now old news that this year, consumers are spending more time online, TV viewership is up, and mobile activity is through the […]

Email is essential in today’s world, just as it has been for nearly four decades. What started as has simple messages between academics has […]