audience targeting

As I’m sheltering in place, my social media pages remind me of exotic destinations and exciting travel adventures. I slip into a reminiscent state […]

As a father and a business owner, what COVID-19 has done to life is nothing short of amazing. Like many people, my wife and […]

As a team of media strategist and planners, Roux provides clients with insight on their current and prospective customers. As you will read below, […]

Auto dealerships have a wide range of skills under one roof, from customer service, product knowledge, negotiation abilities and more, but they’re rarely ALSO […]

With rapid changes in today’s travel industry, marketers need to move faster and more strategically to reach new and existing customers. In the travel […]

Part of understanding which audience your law firm should target is knowing which types of people are more likely to call a personal injury […]

Technology is a double-sided cleaver. On the one hand, POS systems, CRMs, and loyalty program apps simplify a number of operations for busy restaurateurs. […]

Understanding the stages of the client journey prepares you to deliver exactly what your ideal buyer wants at the precise moment he or she […]

Ads featuring local car dealerships are a dime a dozen during evening commercial breaks, and long gone are the days of decisions being made […]

Casino floor gamblers are aging out.  In April 2019, Spectrum Gaming Group prepared their Comprehensive Gaming Industry Analysis for the State of Louisiana. One […]

It can take more than a year for a restaurateur to see a profit, and in that year, more restaurants are cropping up on […]

We hate to break it to you. Your target audience cannot be “everyone.” As much as many business owners would love to believe that […]