How Law Firms Can Get the Most Out of Local Ad Campaigns
SEO marketing and online ad campaigns are highly competitive among law firms. The keywords can be costly, and visibility can be an arms race […]
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Building Tomorrow’s Media Team
If you look at my bio, you’ll see that I have degrees from both Loyola University and Tulane University. I hold both schools in […]
Using Analytics to Optimize Your Campaign and Improve ROI
Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]
Using Psychographics to Successfully Target Your Audience
Media planning and buying was originally built on demographics. Buys were rooted in specific audiences, like “Adults ages 25-54” or “Women ages 18+.” Although […]
Reduce Your Hotel’s Cost Per Booking
Reduce cost per booking by 50% with smart media strategies and advanced analytics. Two of the most critical stats for hotel marketers is how […]
The Importance of Video in Nonprofit Marketing
There are currently more than 1.5 million nonprofits registered in the U.S., and that number is rapidly increasing with each passing year. With every […]
8 Points to Consider When Marketing to Millennials
Having given my share of presentations on millennials over the last few years, I thought I’d outline a few interesting points on the group. […]
The Importance of Added Value For Your Business
A recent article by M&C Saatchi’s Giles Hedger made a point that made me think of the founding of Roux and Eric Morgan’s leap […]