Tips for Multi-Location Restaurants to Succeed Locally
Congratulations! Your restaurant made such a splash in its original location, you’ve had the opportunity to branch out. That’s a major accomplishment in an industry […]
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How to Grow Your Brand in New and Unfamiliar Markets
With more and more consumers choosing to dine out rather than prepare meals at home, it’s a perfect time to expand your restaurant brand […]
Creative Use of Media Produces Unique Exposure
Not too long ago it was fairly easy. Once a media strategy was created and approved by the client, the media planning team would […]
6 Tips for Running a Successful Giveaway Campaign
Giveaway campaigns offer an engaging way for businesses in the tourism and travel industry to raise their profiles and attract online followers. To make […]
Is OTT Right For Your Media Strategy?
What is OTT and can it help promote my brand to my customers? There has been a lot of curiosity surrounding advertising on video […]
Live Events: A New Playground for Marketers
Savvy marketers recognize the power of live events According to the report Event Marketing 2018: Benchmarks and Trends, 8 in 10 marketers believe live […]
How to Retarget and Convert Your Hospitality Prospects Online
What is retargeting? In a recent study, the tech company Fastbooking found that the average hotel website conversion rate is 2.2%. In other words, […]
Super Bowl 2024: A Win for NOLA Tourism & an Opportunity for Marketers
Winning the bid for Super Bowl 2024 is just one more touchdown in a series of game-changing plays by the New Orleans tourism and […]
How Do Millennials Interact With Print Media?
You couldn’t blame anyone for believing that increasing technological connectedness has ushered in the death of print media. But you wouldn’t be more wrong. […]
Integrating Influencer Marketing Into Your Tourism Campaign
What is influencer marketing? According to the Federal Trade Commission’s strict definition, influencer marketing is a form of paid endorsement. The influencer is an […]
8 Points to Consider When Marketing to Millennials
Having given my share of presentations on millennials over the last few years, I thought I’d outline a few interesting points on the group. […]
5 Key Points About Facebook’s New Political Advertising Policy
Facebook has become a popular and successful platform for many brands, and the political world has taken notice. But like many digital platforms of […]