TV is Betting on Sports to Regain Advertising Dominance
With national TV ad sales on pace to fall 2% or more each year through 2022 (according to Magna research), and younger audiences flocking […]
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Using Analytics to Optimize Your Campaign and Improve ROI
Media planners are numbers people. We use numbers and information to guide media strategy and campaign performance. For the latter, we employ systems that […]
Using Psychographics to Successfully Target Your Audience
Media planning and buying was originally built on demographics. Buys were rooted in specific audiences, like “Adults ages 25-54” or “Women ages 18+.” Although […]
5 Reasons Why I Cut The Cord
As I write this piece, I’m watching the Saints game, but not through cable. According to the Wall Street Journal, more than 1 million […]
Worth The Drive: Tips for Attracting Tourists to Your Restaurant
You’ve made a name for yourself in the local market, but you want your restaurant to be on the top of the list for […]
5 Car Dealership Marketing Tips To Set Your Business Apart
According to a 2016 survey, Millennials and Gen X shoppers would choose a root canal or house cleaning over negotiating with a car dealer. […]
Tips for Multi-Location Restaurants to Succeed Locally
Congratulations! Your restaurant made such a splash in its original location, you’ve had the opportunity to branch out. That’s a major accomplishment in an industry […]
How to Grow Your Brand in New and Unfamiliar Markets
With more and more consumers choosing to dine out rather than prepare meals at home, it’s a perfect time to expand your restaurant brand […]
Creative Use of Media Produces Unique Exposure
Not too long ago it was fairly easy. Once a media strategy was created and approved by the client, the media planning team would […]
6 Tips for Running a Successful Giveaway Campaign
Giveaway campaigns offer an engaging way for businesses in the tourism and travel industry to raise their profiles and attract online followers. To make […]
Is OTT Right For Your Media Strategy?
What is OTT and can it help promote my brand to my customers? There has been a lot of curiosity surrounding advertising on video […]
Live Events: A New Playground for Marketers
Savvy marketers recognize the power of live events According to the report Event Marketing 2018: Benchmarks and Trends, 8 in 10 marketers believe live […]