What Marketers Can Learn from Personalization in the Auto Industry
60% of automotive searches come from a mobile device. Just like many industries today, buying an item like a car happens at multiple moments […]
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Using Psychographics to Successfully Target Your Audience
Media planning and buying was originally built on demographics. Buys were rooted in specific audiences, like “Adults ages 25-54” or “Women ages 18+.” Although […]
How Companies Can Get the Most Out of Their Nonprofit Partnerships
According to the National Restaurant Association, 94 percent of restaurants make charitable contributions, adding up to $3 billion a year in charitable giving from […]
5 Car Dealership Marketing Tips To Set Your Business Apart
According to a 2016 survey, Millennials and Gen X shoppers would choose a root canal or house cleaning over negotiating with a car dealer. […]
Tips for Multi-Location Restaurants to Succeed Locally
Congratulations! Your restaurant made such a splash in its original location, you’ve had the opportunity to branch out. That’s a major accomplishment in an industry […]
Is annual media buying right for you?
As media buyers, our job is to optimize a client’s marketing budget when purchasing media to ensure the dollars are being placed effectively and […]
Voice Search: What Marketers Need to Know
The popularity of intelligent personal assistants like Siri and Alexa is growing. The growth of U.S. smart speaker ownership is projected to expand from […]
How to Grow Your Brand in New and Unfamiliar Markets
With more and more consumers choosing to dine out rather than prepare meals at home, it’s a perfect time to expand your restaurant brand […]
6 Tips for Running a Successful Giveaway Campaign
Giveaway campaigns offer an engaging way for businesses in the tourism and travel industry to raise their profiles and attract online followers. To make […]
Is OTT Right For Your Media Strategy?
What is OTT and can it help promote my brand to my customers? There has been a lot of curiosity surrounding advertising on video […]
Live Events: A New Playground for Marketers
Savvy marketers recognize the power of live events According to the report Event Marketing 2018: Benchmarks and Trends, 8 in 10 marketers believe live […]
Personalization Is Paramount
Despite a growing global concern with data collection, a third of Americans say they’re happy to trade their personal data for more personalized online […]