Strategy

By 1999, an Internet connection was standard in 1 out of 3 American households. As of 2015, 8 out of 10 American adults had […]

Is your personal injury law firm struggling to adapt to a constantly changing advertising landscape? Use these five strategies to make the most of […]

Nicholas Copernicus suggested the revolutionary idea that the Earth circled the sun in 1543. His contemporaries quickly rejected the theory. It took 57 more […]

In today’s advertising campaigns, an increasingly larger percent of budgets are being allocated towards online tactics. Digital tactics have long since proved their value, […]

Let’s talk Strategy: Do’s and Don’t for Healthcare Marketing in 2017 Do understand your audience. While you’ll want to connect with everyone to tell […]

Have you ever taken inventory of the number of apps you use in a week? I came up with about twenty off the top […]

As a Digital Media Planner, it’s my job to ensure that our clients are getting the most from their advertising spend. For years, everyone […]

During the holiday season, how do you reach your audience without getting lost in the noise? Are you looking to advertise to a single, […]

“I want to advertise our new product and I have $12,000. Is that enough?” In 2016, with tight budgets, growing costs and shrinking margins, […]