Strategy

THE CHALLENGE Within many industries, the role of the brand is to promote awareness and interest in the product, while letting entities down the […]

A recent article by M&C Saatchi’s Giles Hedger made a point that made me think of the founding of Roux and Eric Morgan’s leap […]

Generational marketing is a widely used strategy within the healthcare industry to help understand and reach your targeted audience. Once you have an understanding […]

Thank you. Those two words conjure up all kinds of positive emotions. Showing appreciation comes in many forms, from the thank you note to […]

It is a little too early to hang the stockings, but there’s no better time than the present to consider how you’ll take advantage […]

It can be a struggle to keep up with how consumers think, feel and behave. As marketers and communicators, it is essential to research […]

Last week, myself and a few members of the Roux. team attended LTPA’s LT. Governor’s Summit. It was a week full of informative breakout […]

Unless you’re living under a rock or on a remote island with no internet, you’ve obviously heard about Verizon buying Yahoo! No big deal, right? Just […]

Q: How do you get a generation of content consumers who demand immediacy, relevance, and bite-sized information to remember your 30-second commercial? A: You […]

Sports travel continues to grow despite economic conditions, and why not?  In good times and bad, there are games to be played and team […]

Written by Jack Niemeyer, Roux  media planning intern. I thought I was more than prepared for the professional world, but it was not until […]

  Q: Roux launched exactly two decades ago this year. What’s been the most surprising shift in advertising since those early days? Somewhere along […]